We were lucky to catch up with Jennifer Tremain Dudgeon recently and have shared our conversation below.
Jennifer , thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
I always strive to provide you with education and solutions to solve the difficulties you may have with your hair, all the while achieving the results you are looking for in between your color appointments. When I’m serving you I understand you’re taking time out of your busy schedule to have a relaxing & rejuvenating experience and that’s what I plan on providing.
Aside from being a passionate stylist, I am also a wife, a mother of two and a huge animal lover.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I developed CityGRL Haircare after having trials with my own haircare. In 2017 I underwent weight loss surgery. I lost a ton of weight (almost 200 lbs) and a ton of hair. I was desperate for something to change so; I began developing the CityGRL line with myself in mind. I wanted something I could count on when it came to rejuvenation and correction. Shortly after developing the line, I was diagnosed with RRMS (Relapsing-Remitting Multiple Sclerosis). I suffered in many ways other than just my hair and it made me strive for a line that really reached the core of most people’s issues. I also feel like a person’s hair can be a game-changer for confidence and how they feel overall; if my hair looks good, I will feel good. Once I had a product I was excited about, I wanted to share my story and my knowledge with everyone because I knew the answers to my own issues could help and inspire others.
Let’s talk about resilience next – do you have a story you can share with us?
I developed CityGRL to restore my confidence and shine after my own trials with health and hair loss. In 2017 I underwent weight loss surgery. I lost a ton of weight (almost 200 lbs) and a ton of hair! I was desperate for something to change—desperate to find my confidence again—so I took my 20-years of experience behind the chair and began developing the CityGRL line with my journey in mind. I wanted something I could count on when it came to rejuvenation and correction. I wanted clean haircare alternatives to mainstream and big-box retail options.
Ingredients matter and that’s why you’ll find a lot of NO’s in CityGRL: no sulfates, no parabens, no gluten. Bio Mineral based, We use plant powered formulas that contain a precise dosage of natural minerals and plant protein catalysts uniquely designed to achieve results clients can see and feel every time they use one of CityGRL’s hair care products.
CityGRL products are Gluten Free, Anti-aging, collagen-building, and thermo-protective properties that leave hair beautiful, strong, and manageable with lasting color hold. CityGRL shampoos, conditioners, leave-ins, and styling products, work to sustain hair’s innate wellness and beauty, whether your hair needs nourishment, moisture, taming, volume, or hold.
Shortly after developing the line, I was diagnosed with RRMS (Relapsing-Remitting Multiple Sclerosis). I suffer in many ways, some visible like my hair, and others more personal. And again in 2022 with post-Covid hair loss, I keep coming back to CityGRL products that work on the surface and at the core of people’s problems. How a person feels about their hair is a game-changer for their confidence and how they feel overall; If my hair looks good, I will feel good! Once I had products I was excited about, I realized I could help so many others beyond just me.
Any insights you can share with us about how you built up your social media presence?
I want to share my story, my expertise, and these transformational products with everyone because I know they were the answer to my own issues—CityGRL Professional Haircare—can help and inspire others, too. My advice is to be real on social media so that people can connect and engage with the true brand. As an MS survivor, some days I cannot keep the pace I once could and that’s ok. My clients can sometimes identify with personal struggles, and we encourage each other. CityGRL is my legacy, and it allows me to connect with clients both behind the chair and when they go home to help them continue their hair journey and reach their hair goals!
I hope that by growing my brand, I can continue sharing my knowledge and passion for what I do while building a community that supports others and helps build self-love from the outside in! It’s a work in progress and we’re constantly trying new things to reach more people, collaborate with larger brands and share our mission for small batch, clean professional haircare. We hope you’ll join us on this journey and find your own confidence and shine!