We recently connected with Jennifer Spiroff and have shared our conversation below.

Jennifer , appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Since I was a young girl I’ve always had a passion for jewelry and self expression. I knew the moment I learned about permanent jewelry it was my calling. It brings me so much joy that I’m able to provide a service where clients get to build their own piece of jewelry! After I have the pleasure of helping with the design, I attach it on them for an “Everlasting” statement piece. Each piece tells their story, has a personal meaning behind it or just allows them to express themselves!

Aside from my permanent jewelry business I’m a wife and a mother to 3 beautiful boys! I knew when I was creating my business name I had to think of something unique that would include all of them. “Everlasting” was not only a perfect description for the meaning behind permanent jewelry, but also for the love I have for my family. My first born son’s name is Julien and he goes by “Jules”. When we were naming him I said he would be as precious as jewels to me. I knew immediately I wanted to put a spin on the word jewelry and use his name. Lastly all of our names start with E’s or J’s and my business name abbreviated is EJ. So just like that the name Everlasting Jules transpired and I knew it was meant to be 🫶🏼

Jennifer , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I try to provide a memorable experience for every single person that sits in my chair. I make a connection with them and love seeing them light up after they see their creation come to fruition. Seriously the best part of my job! Permanent jewelry instantly makes you feel beautiful and put together. And as a woman and there’s no better feeling. I love being able to provide that feeling to my clients

Can you tell us about what’s worked well for you in terms of growing your clientele?

Being authentic, sharing lots of reels with all the pieces I’ve helped design, having a huge support system surrounding me, and trying to touch my business in some way everyday!

Where do you think you get most of your clients from?

Word of mouth and people sharing my work on social platforms

Contact Info:

• Website: https://everlastingjulesxjenn.glossgenius.com/
• Instagram: everlastingjulesxjenn
• Facebook: everlastingjulesxjenn