We’re excited to introduce you to the always interesting and insightful Jennifer Shun. We hope you’ll enjoy our conversation with Jennifer below.

Jennifer, looking forward to hearing all of your stories today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

I started my first company three years out of undergrad. After the traditional path of college, interning, and new hire, I quickly realized the slow, seemingly stiffing pace of the corporate ladder was too tedious for my energy.

Within a few short years, what started as a side-gig, turned into a full-time commitment — an entrepreneur was born!

Over the last twenty-six years, have I looked back? To be completely honest, of course!

Frankly every business has its ups & downs, twists & turns, while those moments make you stronger and wiser, they also pull up the little voice that wonders if you’ve made the right decision. It’s in these moments of fail or sail that I’ve come to truly appreciate the journey as it is anything but mundane and dull.

Jennifer, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a writer. My husband is a tech guy. Together, we have been serial entrepreneurs for almost three decades. What started as a business-to-business marketing agency in the late 1990s, has weaved in & out of ventures from web hosting & online marketing to product blogs.

While our core business has changed many times over our tenure, we have always pledged to honor our strengths and outsource our weaknesses. It’s in acknowledging “you can’t do everything” against a continually evolving landscape that has kept us innovating, progressing & moving forward.

For example, we launched men’s product blog, werd.com in 2009. Over the past year, we decided to revamp the site focusing not only on new gear, gadgets & menswear, but also guy-centric editorial. This shift was in direct response to several years of user-feedback we could no longer ignore. The market had changed over the course of the pandemic; and we quickly pivoted to keep the property fresh and engaging.

On a different note, our daughter was diagnosed with type1 diabetes in 2016. In the months after, I read everything I could on diabetes. Then I hunted for cookbooks that would reflect the diet her endocrinologists touted, coupled with the culinary foods our family enjoyed. I never found that title. So, I went to the kitchen and began to cook. I launched ForGoodMeasure.com in 2019 & am in the process of authoring that cookbook I never found.

Can you tell us the story behind how you met your business partner?

I met my business partner, who would later become my husband, working at an advertising agency in the late 1990s. The web was a new-fangled marketing tool at that time. He was in creative, I was in accounts. We were assigned a new client wanting a web page. The rest, you could say over thirty years later, is history.

Can you talk to us about how you funded your business?

As initially a marketing service provider, start-up costs were little more than computers, printers and an office to house them. Thankfully, I had a blank space in my home that could accommodate. As we grew { and eventually married }, my business partner and I continued the theme. The “office” became a designated space with a door that closed when we wanted to “go home.”

In the era before work from home was the norm, we pioneered the concept. We outsourced consultants, keeping our expenses and overhead minimal. In doing so, as our business grew and expanded, our baseline was always lean and mean, allowing for less waste and greater profit.

Contact Info:

• Website: ForGoodMeasure.com
• Instagram: www.instagram.com/forgoodmeasure/
• Other: Werd.com

Image Credits
Photo creds: Headshot: Lindsy Richards Full Body: Lindsy Richards Caption: Full Body: Jennifer Shun is wearing her daughter, StudioMiaBachrack’s, 2022 capsule collection. www.instagram.com/studiomiabachrack