We’re excited to introduce you to the always interesting and insightful Jennifer Roach. We hope you’ll enjoy our conversation with Jennifer below.

Hi Jennifer, thanks for joining us today. What did your parents do right and how has that impacted you in your life and career?

The daughter of a single mother, I learned at an early age that helping others achieve their goals fulfills me. When I was born in 1969, my teenaged mom held me while watching the moon landing and dreamed of one day working at NASA. With hard work and persistence – and the help of many other women – she was able to make that dream come true. Because of this and many other reasons, my Mom is my hero.

My Grandma is our whole family’s inspiration. A nurse who served in the Royal Canadian Air Force in WWII, she picked up and moved to the unknown world of Texas and worked for the next 40 years in Houston hospitals. She was very hard-working but always made work fun. I get my approach to life – and work – from her.

Anytime I got depressed about a situation that I could not control, my Grandma would say “Let’s plan a trip! or “Let’s have a party!” to offer a positive distraction and make me feel productive. Her teaching me positivity and a different perspective is why I incorporate having fun into any job, especially the difficult ones – like organizing/decluttering homes or packing and moving.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We love to help people make their homes and offices more livable and functional, planning around their lifestyles, to implement professional decluttering and custom organization systems that will make their lives easier and less stressful. We also help our Clients pack, move and unpack – and moving can be among the most stressful things people do.

Whatever phase of life they are going through, our goal is always to help our Clients have FUN even while making these sometimes painful decisions.

Change is hard and changing one’s home – even if it helps – can be a deeply personal process. We are there with our Clients every step of the way and they can trust us to actually make it a fun undertaking! (No, really.)

Everything is possible, even when things look the darkest. If you can control only one thing in your life, make it be the way you feel about yourself and your home. Once your home is organized, you have your place of respite that will help you to handle anything life throws your way.

Have you ever had to pivot?

After 20+ years in retail, I became an admissions advisor at the Fashion Institute of Design and Merchandising after meeting the inspirational founder of FIDM, Toni Hohberg! I loved helping students realize that they could make a living doing the things they were passionate about, but I started to wonder when that would happen for me.

After a long career of lifting others up, I decided to take the plunge and start Organization Fabulous at 43 years old. I moved into my BFFs little son’s room, bought a 2000 Honda Accord, and set out to make a name for myself! It was only 2 weeks into starting OFab that I found my first Client who was selling her home and needed organizing. I’ve moved her 3 times and her family even more since then. I now want to expand OFab to offer franchises nationally and help other women who maybe don’t have the resources or even the self esteem to consider running their own business. If I can create a business based on my passion for organizing people, then you can too!

What’s worked well for you in terms of a source for new clients?

Obviously, word of mouth from happy Clients is a big part of our business; however, working with Realtors looking for solutions to help their clients buy, sell, move, purge etc has been very effective. We consider ourselves partners with these agents, as we work closely with homeowners to help make their Realtors’ lives easier, resulting in faster sales for more money.

Contact Info:

• Website: www.ofab.me
• Instagram: https://www.instagram.com/organization_fabulous/
• Facebook: https://www.facebook.com/OFab.me
• Linkedin: https://www.linkedin.com/in/jennifer-roach-b90b342a/
• Youtube: https://www.youtube.com/@organizationfabulous5236
• TikTok: https://www.tiktok.com/@organization_fabulous?lang=en