We recently connected with Jennifer Patterson and have shared our conversation below.

Jennifer, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Since I started my consulting business in January 2021, people have asked me about my tagline, putting people first. This mantra developed early in my career when I saw other leaders only talking about sales, metrics, and what employees were doing wrong. I learned very quickly that focusing on the individual employee and taking time to understand their goals and how to motivate them drove sales immensely.

Being a manager or leader comes with incredible responsibility. You are responsible to your employees. As the leader, you are accountable for employee development, performance management, and employee productivity.

Our workplaces are nothing without the people who show up and give 100% every day. The least we can do as leaders is to ensure that we are putting them first – ahead of sales goals, numbers on a spreadsheet, and our egos. When we do that, we create an environment where everyone can succeed. That’s what putting people first is all about.

Jennifer, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve been in the HR business for over a decade, and I’ve seen it all. After leading high-performing teams in my past role as Chief Human Resources Officer (CHRO) and Chief Experience Officer (CXO), I knew there was something bigger out there for me.

Patterson Consulting Group is a boutique consulting firm that helps companies create and implement successful change. We take the time to get to know your company, identify what needs fixing, and then develop a strategy for improvement. Whether it’s an overall organizational restructuring or just one specific problem, we can help you improve communication across departments, raise employee morale and retention rates, and increase productivity – all while harnessing your company’s full potential. With our years of experience and knowledge, you can trust that we have the expertise and resources to take your company to the next level.

The PCG team genuinely cares about our clients and their success. We are committed to delivering the best possible results and always go above and beyond to exceed your expectations.

Do you have any insights you can share related to maintaining high team morale?

As a leader, one of your top priorities should be to support and inspire the work that team members do. A happy team is much more productive than an unhappy or low-morale group, so it’s in both yours and your team’s best interest for you to take care not only about what they accomplish but also how satisfied everyone feels while on staff!

1. Establish clear goals and expectations for your team.

Your team can’t be expected to meet your high standards if you don’t first establish what those standards are. Make sure your team knows what is expected of them and that they have a clear understanding of the goals you’ve set for the team. And don’t forget to communicate any changes to the goals or expectations as soon as possible.

2. Encourage creativity and innovation.

Encouraging creativity and innovation will not only help with morale, but it will also help with productivity. When people feel like their ideas are valued, they’re more likely to be engaged and put forth their best work. So create an environment where new ideas are encouraged and celebrated.

3. Celebrate individual and team successes.

It’s important to celebrate both individual and team successes. This will show your team that you value their hard work and that you’re willing to invest in their success. Individual celebrations can be something as simple as taking someone out for lunch or buying them a simple thank you.

4. Acknowledge when things don’t go as planned.

Things won’t always go according to plan, but it’s important that you acknowledge when they don’t. This shows your team that you’re willing to admit when you’re wrong and that you’re open to feedback. It also shows that you’re human, which can help build trust between you and your team.

5. Be open to feedback and criticism.

Honesty is always the best policy, especially when it comes to feedback. Being open to feedback shows that you’re willing to listen to what others have to say and that you’re receptive to criticism.

6. Lead by example.

As the manager, you need to lead by example. This means setting the tone for the workplace, being respectful of others, following company policies, etc. If you want your team to respect you, then you need to respect them first.

Following these tips will help you be a better manager and keep your team’s morale high. However, it’s important to remember that every team is different, so what works for one might not work for another. The most important thing is to get to know your team and what makes them tick so that you can find what works best for them.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

As a business owner, you know that your clients are the lifeblood of your company. They’re the ones who keep you in business, and without them, you wouldn’t be where you are today. That’s why staying in touch with your clients and fostering brand loyalty is essential. After all, the better your relationship with your clients, the more likely they will continue doing business with you.

There are many ways to keep in touch with your clients. You can reach out to them via email, social media, phone calls, or even old-fashioned snail mail. The key is finding what works best for your business and clients. At PCG, we prefer to send out regular e-newsletters that focus on client testimonials, HR trends, relevant blog posts, etc. We find that the newsletter lets us stay in touch with our clients and future clients. Hopefully, they view us as experts, which helps keep PCG top-of-mind. Ideally, when your clients see your name regularly, they’re more likely to think of you when they need your product or service. Your clients need to feel like they can trust you before they’ll do business with you, so it’s important to take the time to get to know them and build that rapport.

Our company relies on social media, particularly Instagram and LinkedIn, to stay in contact with our clients and future ones. Social media allows us the chance for everyday interaction.

Contact Info:

• Website: https://www.pattersonconsultinggroup.com/
• Instagram: https://www.instagram.com/pattersonconsultinggroup/
• Linkedin: https://www.linkedin.com/company/patterson-consulting-group-llc