We’re excited to introduce you to the always interesting and insightful Jennifer Nakamura. We hope you’ll enjoy our conversation with Jennifer below.

Jennifer, thanks for joining us, excited to have you contributing your stories and insights. Quality control is a challenge almost every entrepreneur has had to focus on when growing – any advice, stories or insight around how to best ensure quality is maintained as your business scales?

My business continues to grow, and the way I maintain quality is with excellent communication. Challenges are guaranteed, but what matters is how you handle challenges. I am human just like everyone else and sometimes not everything goes to plan. I’ve found in my experience that as long as I communicate to my clients what the challenge is and how we are going to overcome it, often times this leads to a stronger relationship with my clients. My communication with my clients ensures that they can trust me.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I got into Estate Planning by asking the Cerritos Chamber of Commerce for a list of law firms I could intern with. This was right after I graduated CSUF and wanted to see if law was something I really wanted to. 14 years later, I am now an Estate Planning (EP) Attorney.

As an EP Attorney, I draft and amend Trusts, assist with Trust Administration and Probate Administration. The EP side of my practice focuses on distributing assets upon death. I also do a small amount of Personal Injury. This side of the practice focuses on auto collisions and injuries that occur as a result of an auto collision.

My practice is special in the sense that I practice this area of law for a special reason. I lost my Mother in 2018 and it’s putting my pain from losing her into my passion for law, that allows we to honor her in my daily work. I get to tell her story to my clients, which in a way is therapeutic for me. Lastly, and most importantly- I have experienced losing my Mother and distributing her assets to my Father. This personal experience allows me to better assist my clients because I have been in their shoes.

In short, leading from experience, empathy and honesty is what I like to say is special about my firm.

How’d you build such a strong reputation within your market?

My personality and genuineness hands down is why my business continues to grow. My clients come to me for me. I don’t pass my clients off to a phone service or Paralegal. Some Attorneys might think I am insane for this, but my clients have direct access to me. If they have a question or concern, they can text, call or email me anytime (within reasonable business hours). I really don’t have a problem with boundaries with my clients because I ensure they are taken care of from beginning to end.

What’s been the most effective strategy for growing your clientele?

The most effective strategy I have implemented in growing my clientele is just being myself. I have a very down to earth personality and easily connect with people. However, I am also very Type A and insist everything I offer to my clients be above and beyond. My Trust signings are extremely detailed and my final binder package I give to my Trust clients includes e-copies, agents copies, bank copies, copies for the clients and copies for me. I also follow up to ensure my clients have properly funded each asset. It’s this attention to detail and genuine level of service that I believe is what is the most effective strategy for growing my clientele.

Contact Info:

• Website: https://www.jnakamuralaw.com
• Instagram: @legacylawlounge
• Facebook: Legacy Law Lounge
• Linkedin: Jennifer Nakamura
• Youtube: Legacy Law Lounge
• Yelp: J. Nakamura Law, APC

Image Credits

These are all my own photos.