We recently connected with Jennifer Murillo and have shared our conversation below.

Jennifer, looking forward to hearing all of your stories today. Any thoughts about whether to ask friends and family to support your business. What’s okay in your view?

It is hard to ask friends and family to come out and support a small business. I’m a person that hates to ask for help so that’s been very hard for me personally. But everyone has been so supportive and helpful, The funniest thing for me is that everyone new to our saloon always asks me if I’m madam Pearl and I get to say no that my mama! My mom comes out regularly dressed as Madam Pearl and the patrons love it!!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My husband, Eric, and I started in the entertainment industry, throwing private parties for people and corporations, and that kind of evolved into having our own place to throw parties and have special occasions and it just kind of fell into our lap and we’ve been going ninty to nothing ever since. We are a true western Dancehall and saloon, the focus is on our live music, our dance floor, and of course we always make sure we have good drinks and cold beer and rodeo on the televisions. I really believe what sets us apart from other bars, especially in the stockyards, is that we are very like a home away from home for our regulars that come in, hang out, celebrate, commiserate; we don’t have a lot of inebriated or problem people coming in and we have a huge support group of regular patrons that really believe in us and what we’re doing at the bar and it makes all the difference in the world. The things that we are most proud of our that we always have the best real Texas country music we can on our stage, that we keep our prices low, and that we really want to be a local Dancehall Wateringhole for the people that live in our area, but also be a really fun spot for tourist and visitors to come. There’s a lot of history in our bar -it’s one of the oldest buildings in Fort Worth – so there is a drawl for tourists but it’s also still a home away from home for our regulars that come out every week.

What do you think helped you build your reputation within your market?

I think bringing the saloon, after a few years of being a different genre of a bar, back to its country and western Texas Dancehall roots has been a huge draw for us. We’ve really found the balance between new country that’s actual country, red dirt country, with some classic and 90s country thrown in as well. This has been the best formula for the energy of the bar. for the type of bands that we want to bring in, and for our regular dancers,which are really the heart and soul of Madam Pearls.

What’s been the best source of new clients for you?

We have a lot of foot traffic, being in famous Fort Worth Stockyards, but also a lot of other options nearby, so sticking to our dancehall roots and having what the dancers say is the best dance floor in the stockyards has brought a lot of new patrons. Our dance group that give lessons o Thursday’s and Sundays, the Fort Worth Wranglers, has brought a lot of new blood to our end of Exchange Ave.

Contact Info:

• Website: https://Pearlssaloon.com
• Instagram: @pearlssaloonfw
• Facebook: https://Www.facebook.com/pearlssaloonfw

Image Credits

Mariposa Entertainment