We were lucky to catch up with Jennifer Linck recently and have shared our conversation below.

Hi Jennifer, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

I came up with the idea of a Training & Wellness Studio after a few years of deciding to live a non-alcoholic lifestyle. I have always been passionate about being active and staying fit, but there can be a lot of pressure to look a certain way. I also found the fitness industry as a big enabler of alcohol consumption for either “balance” or celebration.

I want to offer people the space to improve physical fitness without the pressure of looking a certain way. I also offer non-alcoholic beverages as a way to celebrate and achieve balance without the negative side effects of alcohol.

Jennifer, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I have been involved in sports and fitness since high school. I was a Division I Varsity athlete in college and enlisted in the military after college graduation. I certified as an Army Master Fitness Trainer in 2019 and NASM Personal Trainer in 2017. I have always found fitness as a form of therapy. I feel passionately that we are made for movement and challenge.

In my journey, I have found there is such a thing as “too much of a good thing.” The fitness industry is flooded with extreme training, unsustainable programs, challenges, “fitfluencers”, and problematic advice that often leave people feeling like fitness levels are determined by look. I experienced this first-hand as a former bodybuilder. The unhealthy effects of adhering to these unsustainable practices was personally devastating.

There is also a common trend in fitness that alcohol is required for balance and celebration. As someone who hid a toxic relationship with alcohol behind fitness, this trend kept me spinning my wheels for nearly 2 decades.

I offer my clients a space to work on physical fitness without the requirement of looking a certain way or the pressure of losing weight. I also offer a space to explore non-alcoholic beverages as a way to promote a healthy lifestyle that doesn’t include alcohol.

I am most proud of building a space that accepts you just as you are.

What’s a lesson you had to unlearn and what’s the backstory?

The biggest lesson I had to learn was that we are more than our results. First place, 100 percent, and gold stars do not define who we are. We are defined by how we authentically we show up on this crazy ride we call life.

Can you tell us about a time you’ve had to pivot?

Prior to ConFITence, my training business was called SoberFIT. The original idea was to provide people the space to examine their own relationship with alcohol while working to improve their physical health and daily habits.

Although I am proud of the creation of SoberFIT, I decided it needed to evolve in order to be more accessible and inclusive to people who really just want to feel good. In my heaviest drinking, I probably needed SoberFIT the most but wouldn’t have gone anywhere near it. I needed to pivot my message from “let’s examine if alcohol is working in your life” to “let’s go on a training and wellness journey that empowers you to show up as your most authentic self.”

Contact Info:

• Website: www.confitencetraining.com
• Instagram: @jennlinck_confitence

Image Credits
Caitlin Procel and Carla Juliett