We’re excited to introduce you to the always interesting and insightful Jennifer Fidder. We hope you’ll enjoy our conversation with Jennifer below.

Alright, Jennifer thanks for taking the time to share your stories and insights with us today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

Working in a field where you spend a significant amount of time with your clients (sometimes years) I find it’s important to pay attention to the “little things”. Remember your client’s child’s name, when their birthday is, where they went on vacation, etc. This shows that you care and that you are really interested in their lives. I will also occasionally send out small gifts just to let them know I am thinking of them. The more I know about my client, the more personalized these gifts can be.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Back when I was studying social psychology and educational science, I worked part-time as a personal fitness trainer to pay for my studies. I had to realize pretty quickly that it’s oftentimes not enough to provide a kickass workout program and nutrition advice to keep clients engaged. Mindset plays also a big, if not the biggest role, when it comes to reaching your goals.

With that realization I got more and more into the mindset kind of things. I completed different courses, became a NLP-Practitioner and a hypnotist. The more I learned about how the mind works and the more I passed that knowledge on to my clients, the better results they would get.

Over time my business has shifted from pure personal training to now helping my clients to become the happiest they can be. Sure, physical fitness is part of being happy and healthy but oftentimes it is more about releasing old habits or patterns of thought, getting rid of limiting beliefs, sleeping better, being more confident, or finally going after their dreams.

My unique educational background allows me to address all those different areas and help my clients get to where they want to be in life. I offer my services mainly online to be able to also serve clients who don’t live close by.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe it’s oftentimes the little things that make you stand out. As sad as it sounds, simply being on time, not constantly rescheduling, being reliable and showing your clients that you value their time can go a long way. I had so many bad experiences with businesses that would act unprofessionally that I promised myself, I would never be that way. When I say I will do something, I’ll do it.

Can you tell us about a time you’ve had to pivot?

When I switched from in-person to mainly online training and coaching, there were a lot of things to consider. The technical aspect only being one of them. For me the biggest question was, how can I still give my clients a feeling of connection and belonging even though we can’t physically meet? Scheduling an assessment video call at the beginning of a program made a big difference in that regard. New clients would see my face and know there is a real person on the other end.

Contact Info:

• Website: www.JenniferAliceOnline.com
• Linkedin: https://www.linkedin.com/in/jennifer-fidder-m-a-cpt-cppc-ctrlprac-325ba11b6/