We’re excited to introduce you to the always interesting and insightful Jennifer Cutinella. We hope you’ll enjoy our conversation with Jennifer below.
Jennifer, appreciate you joining us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.
Starting My Business Was The Biggest Risk I’ve taken..When Covid hit, I was about to become an empty nester, I lost my corporate job, and spent months doing some soul searching and figuring out what I really WANTED to do. I decided I had to follow my passion for fashion and thus, Wanderlux was born.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My infatuation with fashion and clothing started from a very young age, and that infatuation continues to this day. I have spent thousands of dollars, plane rides, train rides, and beach days perusing fashion mags. I’m Still Pinching Myself!!
Just As I Was Launching A New Styling And Personal Shopping Service… I Was Selected As One Of The Best Fashion Looks At The US Open And Featured In NEW YORK Magazine US OPEN LOOKBOOK !!!!
I Want To Share My Mixmaster Fashion Philopsophy , Combining Classic Pieces With Trendy Items To Elevate Your Look From Zara To Gucci!! My US Open Look Exemplified My Mixmaster Style By Pairing Classic Wide Leg Khaki Paints, A Classic White Crop Top And A Fabulous Overcoat That Screams 2023 Fashion.The Coat Can Also Be Worn Alone As A Dress , Showing The Versatility Of Your Wardrobe Investment. Fashion Shouldn’t Be Something You Fear .. It Should Be Fun, And Self Expressive! And Most Importantly Dress To Be Noticed.. Because When You Are, You Will Feel Soo Good!
Our Personal Styling And Personal Shopping Services Are Here To Help You:
Wardrobe/ Styling Consultation Begins With A Full Wardrobe Assessment, Aimed At Revamping Your Current Wardrobe, Bringing It Current And On Trend, And Figuring Out What Should STAY And What MUST GO!! We Provide Resources For You To Monetize The Clothing That You No Longer Want Or Need As Well.
Personal Shopping Services Help Find The Supplemental Pieces , Both Classic , And Those That Will Elevate That Basic Look , While Providing Versatility And Endless Outfit Making Options. We Also Can Source Those Show Stopping Looks For Special Events, And Hard To Find Or Coveted Luxury Items At Discounted Pricing.
I’ve Previously Been Featured In NY Magazine And Curbed, South Caroliner Voyager, Lux Life Magazine, And The Highland Current .
Some of My Customers Include Celebrities Like Ginger Zee From Good Morning America,
Singer Eva Sita, Influencers Like Former Miss Ohio , Charlene Westfall, And Kaaviya Sambasivam , And Professional Athletes Such As Elijah Hughes And Lenny Torres.
My Styling Has been featured in Parade Magazine, The Sun And Yahoo News .
How about pivoting – can you share the story of a time you’ve had to pivot?
My initial business model was a luxury fashion boutique that aside from all items available for purchase, also offered a sustainable short term rental experience on most items, providing access to exclusive luxury brands.
However, I found that the items I had curated a were selling out too quickly , and if someone did rent an item, 90% of the time they ended up loving it so much they ended up buying it.
I also found that the aspects that I loved most were shopping for great deals, introducing new trendy brands, and personal styling ! The ones I learned I despised were updating spreadsheets and inventory, managing a website , and paying an astronomical amount of money in rent and overhead costs,
So just this month, I have decided not to renew my lease on my boutique and concentrate on my personal styling , and personal shopping services , focusing on what I truly love, and passing along even greater deals for my customers because my overhead is less. It’s a win, win!
How do you keep in touch with clients and foster brand loyalty?
Communication,Communication,Communication… making sure to post on IG and stories consistently, email campaigns and offering special VIP promotions and packages for top customers .
Contact Info:
- Instagram: @wanderlux_style
- Other: Tik Tik Wanderlux Style