We caught up with the brilliant and insightful Jennifer Attieh a few weeks ago and have shared our conversation below.

Alright, Jennifer thanks for taking the time to share your stories and insights with us today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

I am the happiest. I had a great job before but both of my parents are entrepreneurs and I wanted to do my own thing. My sis and I built UGC SHOP because we are hustlers that don’t believe in the 9 to 5. We work anywhere and any time. The freedom that we have of being business owners is the biggest blessing ever.

Jennifer, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

At our core, we’re more than just a UGC shop — we’re a content powerhouse designed to bridge the gap between brands, agencies, and top-tier creators. We specialize in delivering high-converting user-generated content that’s authentic, engaging, and completely hassle-free.

What We Do
We provide high-quality UGC that resonates with real audiences. Our content is crafted to convert — not just to fill feeds. Whether you’re launching a new product, running ads, or building your brand, we produce compelling video and visual content tailored to your goals.

Who We Work With
We collaborate with:
• Brands looking to scale content without hiring in-house teams
• Agencies seeking reliable UGC partners to fulfill client campaigns
• Startups needing fast, affordable content with real impact
• Creators who want to be part of paid campaigns and a vibrant content community

Why We’re Different
We’ve built a streamlined system that removes the typical headaches of content production. No casting, no micromanaging, no delays. Just results.

Think of us as your UGC plug — you brief us, we deliver. Our process is turnkey, our creators are vetted, and our content performs.

A Community-Driven Approach
We’re building more than a service — we’re cultivating a creative ecosystem. Brands connect with creators. Agencies find trusted partners. Creators gain steady work and grow their portfolios. It’s collaboration at scale.

Ready to Skip the Hiring and Start Converting?
Join the dozens of clients already tapping into our plug-and-play UGC system. Let’s create content that actually works.

We’d love to hear a story of resilience from your journey.

From Revolution to Resilience: The Story Behind UGC SHOP

My sister and I were based in Montreal, working in an affiliate network, when the revolution in Lebanon began. After years abroad, we felt a deep calling to return home and stand with our people—despite the chaos of an economic collapse, political unrest, and the crumbling banking system.

We quit our stable jobs and returned to a country with no safety net and no real opportunities. Even though our parents owned businesses, the collapse was real, and every industry was shaken. Still, we refused to give up.

With nothing but determination and a shared vision, we launched Kitschy The Agency—our first creative venture. Within just three months, the COVID-19 pandemic hit, putting a halt to nearly everything. Income was uncertain, and survival was not guaranteed. But instead of giving in, we adapted.

That’s how UGC SHOP was born.

Originally launched to support Meta campaigns, but with the iOS privacy policy shift we realized we had to make a quick move and rebrand and redshift our focus to Tiktok although we had just spent a fortune on website design and development and packages specifically for Meta.

Fast forward 5 years, UGC SHOP is now one of the top UGC agencies in the world, creating authentic creator-led content for global campaigns with brands like Bumble, Blake Lively’s Betty Buzz, Candy Crush, N26, Pepsi, AT&T, Charlotte Tilbury, and many more.

We had zero experience in video editing or production when we started. But we had drive. We had guts. And we had each other.

We call this resilience—because no matter what life threw at us and our lack of experience in this field, we believed in ourselves and we never gave up.

We’d love to hear about how you met your business partner.

Built by Sisters, Powered by Hustle

My co-founder is also my sister—Tracy. We were born on the same day, February 4th, exactly three years apart (1991 and 1994). Two Aquarians with a shared birthday, shared values, and a shared fire for building something meaningful.

Tracy graduated from McGill with a double bachelor’s and a minor in political science. I studied Business Management at Concordia, with a focus on marketing. Different backgrounds, same relentless drive.

We both ended up working at the same affiliate marketing network—Tracy on the advertiser side (eventually promoted to Network Manager), and me on the publisher side. We quickly realized we had something powerful in common: we get things done. Period. No excuses, no shortcuts. Just full-on, head-down hustle.

So when we decided to launch our own agency, it came naturally. Tracy is the visionary—she sees the path forward before anyone else does. I’m the executor—I make things happen. Together, we move fast, think big, and operate like a well-oiled machine.

Yes, we’re sisters. Yes, we were even roommates. But what makes it work is respect. We built strong boundaries, we trust each other deeply, and most importantly—we don’t slack. Ever.

We’ve learned that when you combine aligned values with complementary skills, and back it up with discipline and belief, nothing is off limits.

Contact Info:

• Website: https://www.ugc-shop.com
• Instagram: https://www.instagram.com/ugcshop/
• Facebook: https://www.tiktok.com/@ugc_shop
• Linkedin: https://www.linkedin.com/company/ugc-shop/