Alright – so today we’ve got the honor of introducing you to Jennifer Armstrong. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Jennifer thanks for taking the time to share your stories and insights with us today. Do you take vacations? How do you keep things going – any advice for entrepreneurs who feel like they can’t step away from their business for a short vacation?

Yes, I do take vacations—and I believe they’re essential for long-term sustainability and creativity as a business owner. It wasn’t always easy to step away, especially in the early stages of building my business. But I’ve learned that burnout helps no one—not my clients, not my team, and certainly not me.

To keep things running smoothly while I’m away, I lean into systems and planning. I communicate clearly with clients in advance, automate what I can, and delegate responsibilities to trusted team members. I’ve also built a strong network of professionals I can lean on for support when needed.

My advice to fellow entrepreneurs: don’t let guilt or fear keep you tied to your business 24/7. Taking time off isn’t a luxury—it’s a strategy. When you prioritize rest and reset, you return with fresh energy, new ideas, and a stronger ability to lead.

Jennifer , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Jennifer Armstrong, and I’m a licensed Realtor in both Tennessee and Florida, specializing in luxury homes, relocations, and lifestyle-driven real estate experiences. I’ve been in the real estate industry for nearly two decades, and my journey began with a deep passion for helping people find not just a house, but a place to truly call home. That passion naturally evolved into launching my own home staging and interior styling company, Southern Grace Interiors, where I merge real estate expertise with design to help clients maximize both value and comfort.

What sets me apart is my dual-market expertise—serving clients in both the heart of Tennessee and the Gulf Coast of Florida—and my personalized, relationship-first approach. I don’t just help clients buy or sell a home; I walk with them through life’s milestones. Whether it’s a first home, a growing family needing more space, or finding that perfect beach retreat, I treat every transaction with care, trust, and a deep commitment to service.

Through staging and interior styling, I’m able to help listings stand out in a crowded market and help buyers visualize the full potential of a space. My work helps solve the challenge of creating emotional connections in homes, which often leads to quicker sales and better offers.

I’m most proud of the lifelong relationships I’ve built along the way. Many of my clients become dear friends, and my business is largely driven by referrals—a reflection, I believe, of the experience I provide. I want people to know that when they work with me, they’re gaining a trusted advisor, a creative eye, and someone who always shows up with heart.

Where do you think you get most of your clients from?

95% of my business comes from referrals, which I consider the highest compliment in this industry. Building strong relationships and consistently delivering value has allowed my business to grow organically through word of mouth. Whether it’s past clients, friends, family, or fellow professionals, I’ve been fortunate to earn trust that turns into ongoing connections.

The remaining 5% comes from social media marketing. Platforms like Instagram and Facebook help me stay top of mind, showcase my work, and connect with new audiences. But at the end of the day, it’s the personal relationships and client experiences that fuel long-term success.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Consistency has been key to building my reputation in the market. I show up, follow through, and strive to deliver a high standard of service in every interaction. I take the time to truly listen to my clients, understand their needs, and learn who they are—not just what kind of home they’re looking for. That deeper understanding allows me to guide them toward the right fit, often beyond what they initially imagined.

Earning trust means standing by my word, being honest even when it’s not the easiest route, and making every client feel supported throughout the process. Over time, that integrity and personalized approach have become the foundation of my reputation.

Contact Info:

• Website: https://[email protected]
• Instagram: https://www.instagram.com/nashvillewithjennifer/profilecard/?igsh=MXUxNXdlemllcmZtYQ==
• Facebook: https://www.facebook.com/share/165JM1gEEq/?mibextid=wwXIfr
• Other: https://www.shopltk.com/explore/SouthernGrace?utm_campaign=creator_shop_share_template_flow&utm_source=ioscreatorapp