Alright – so today we’ve got the honor of introducing you to Jenn McFarlane. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Jenn, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I wouldn’t say it’s something I do differently in the industry standard, however, it has become a practice in my industry for people to specialize. What that means is you only do shortcuts or you only do long cuts or are you only do lived in color or you only do all over color. I believe in generalizing and that means anything you want done to your hair I should be able to produce. I don’t want you to have to go to someone else for your cut or color. I also feel that I give my guest an outstanding experience every single time.

Jenn, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’ve been in the industry for 25 years. I believe I can solve your hair problems. I am very proud of the business that I have created and what I love most about what I do is my connection to my clients. We’ve laughed, we’ve cried. My brand represents how much I care about each and every person that sits in my chair. And they are a walking billboard for my work and I want them to be proud of what we’ve created with their hair.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with my clients on a few levels. Via text, email and social media. If I come across something that makes me think of them, I send it to them. I like my clients to know I’m thinking of them even when they aren’t in my chair.

Where do you think you get most of your clients from?

Referrals from my clients. If they like what I do, they share it!

Contact Info:

• Website: https://www.studiorefinment.com
• Instagram: Jennmac.hair

Image Credits

Kristy Miron photography