Alright – so today we’ve got the honor of introducing you to Jeniffer Watt. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Jeniffer , thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Mission. Everyone can eat!
WattUp Tacos is a family own taco stand. My husband Keenan and I run it. We recently had a pair of twins, Keena and Ignis. Who are 4 months now, we also have a toddler Jennan, that is 2 years old. April 2025, we took the action to sell tacos from our home. You would ask why? As it’s been a luxury to have my husband home since giving birth, helping me with everything and everyone. We realize, the savings were running out. Someone had to go back to work. We had that conversation, and also had the conclusion that we needed to do more than just work. I said “let’s sale tacos”. Keenan took care of sellers permits and certifications needed. It was a step closer than ever before, from any other ideas that we’ve had.
We did our meat ratios, and decided to come up with our price. Which, I was not a fan of during that time.
I am a woman of faith and had to sit down with my creator and ask him why ONE DOLLAR?
It’s 3 thing
1. When has it ever been about the money with me.
2. Think about that family that has $5, $10 left to their name.
3. This is how you build up your community.
One dollar tacos it was, everything we needed to get started was gifted to us, from the grill and all items to get started, We did it. Second week of being in business, we met that family. A father of 2 came to us and shared his story with great gratitude, “Thank you so much for being here, I get off from work, pick up my children, pick up my wife and then head to the park for soccer practice for the children, my wife is exhausted, and it’s not like I can take my family to a restaurant, I don’t have money like that. I come here, and we can all eat, without hurting my pocket”
My husband and I looked at each other and knew, mission accomplished.
Trust me when I say, we fix our tacos with lots of love. Our tacos our delicious, you cannot just have one.
Coming to Watt Up tacos is a whole experience, we got the music we got the vibes.
We have teenagers excited that everyone can eat with 5 bucks.
We have our neighbors come out with their children and enjoy the time with us.
Great Food, Great Times, Great memories!

Jeniffer , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Watt Up tacos, “Watt” is our last name, Watt Up Tacos, to be honest it’s perfect. My husband and I have the gift of bringing people together, prior to knowing each other. We were both known as the party people back in the days. Got together and had annual Christmas parties, cookouts, birthday parties, ect. We love to see everyone have a great time and enjoy great food! If you have experienced a “Watt” party you know what I am talking about.
Watt Up tacos brings that. We want everyone that comes to have a good time, enjoy the food, enjoy the music, share a smile.
When people come 90% get seconds. The tacos are fire. People or bobbing their heads, people get to buy tacos for their teams, (soccer, baseball, football). We have already met so many extraordinary families. We have seen our growth rapidly, we need some help, a second grill, bigger transportation, and I must admit those are great problem to have, and we know their is a solution.
We are family oriented, I am proud my daughter gets to see the beginning of this process God has placed in our hands.
Our toddler already promotes, when people walk by, she says “Come Taco Tuesday” and it’s so heartwarming.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Community. Word of mouth, neighborhood.
We get several people say, we heard our friends talking about the one dollar tacos. They say they are good, we love to hear that!

What’s been the most effective strategy for growing your clientele?

Maintaining our prices affordable.

Contact Info:

• Instagram: WattUpTacos

Image Credits

Patrice