We recently connected with Jenée Humphrey and have shared our conversation below.
Jenée, looking forward to hearing all of your stories today. Let’s talk legacy – what sort of legacy do you hope to build?
I hope that my children would know that they were deeply loved by their mother and that all of my hard work was so that they could have a bright future. That the legacy of my name would take them into spaces where they would be respected, valued, and loved. I hope that my legacy would be one of a faithful wife that gave my husband all the support, affirmation, and love he needed. That our marriage would be an example for generations to come. I hope that my legacy would be that I made a positive impact on the lives of those that I encountered. That I walked in love and compassion for my neighbor. I hope that the work of my hands would have inspired joy for my clients that received it and bystanders who viewed it. Above all, I hope that my life pointed people to Jesus Christ.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am a wife, mom, and entrepreneur. My journey to becoming a designer was one that started as an adolescent, but blossomed as I matured. I knew from an early age that I wanted to create pretty things and own my own business doing it. Before this became a reality, I went to college and studied business marketing. I thought it would be best for me to gain knowledge from the corporate space before venturing out on my own. Fast forward to getting married and having my first child, I had a strong desire to manage my own time and be available for the needs of my family. Being my own boss was becoming a stronger desire for me, but I was not yet sure of what that business venture would be. Time continued to progress and my husband and I were pregnant with our second child. This was a beautiful time in our lives, but quickly became frightening as we discovered our daughter’s survival was waning. We sadly lost our daughter at 19 weeks of pregnancy, but experienced something we never could have imagined during that difficult time; it was joy. The joy that we had was one that we knew only comes from God. Our joy was rooted in the belief that she was in a much better place with no more suffering, so we decided to name our daughter Joy.
With more life experience and overcoming a very personal tragedy, I was fueled to use that pain and create something beautiful from it. I had an idea to make some jewelry for my mom for Mother’s Day and that became the catalyst for my role as a jewelry designer. After receiving so many compliments for the jewelry that I had created, I thought this may be a great opportunity for me to launch my own jewelry brand. So after taking some time to pray and ask God for direction, I felt like he gave me the name “Morning Dew”. I knew that this was my opportunity to create a platform that would honor the life of my daughter, Joy and to share my story of turning my tragedy into something that would inspire others and add joy to their lives. Morning Dew Style represents the beauty of a new day. A new day is a fresh start and an opportunity to experience better than the day before. One of my favorite Bible verses is Psalm 30:5 that says, “weeping may endure for a night, but joy comes in the morning”. That is what my brand is all about, bringing the encouragement to never lose hope and that joy is possible.
My goal is to leave my customers with joy through every one of my creations. Over time my brand has grown from handcrafted statement jewelry to offering hand poured soy candles, housewares, accessories, and interior design services.
As a designer, I love creating solutions to the problems my customers face. Whether that’s needing the right accessory to compliment a fashion need or transforming spaces in need of remodel or décor. I strive to provide the best for my clients and their budgets. I truly care for each of my customers and strive for superior attention-to-detail and customer service. Morning Dew Style is more than just a brand, it’s a lifestyle.
What’s been the most effective strategy for growing your clientele?
Authenticity has been the most effective strategy for growing my clientele. I truly believe that being your authentic self and treating others with kindness is what makes the difference. You are the only person who can be you. Embrace your originality and allow that to match you to those who are looking for the products or services you provide. People can discern who truly cares for them and who is only after profit. Great customer service is highly important to me and what I strive to offer my clients. That has helped me retain clients and continue to grow from word-of-mouth.
Can you tell us about a time you’ve had to pivot?
The Covid-19 Pandemic caused many businesses to pivot including mine. Prior to Covid my primary means for attracting new clientele was hosting events. With in-person selling no longer being an option, I had to dive deeper into my online platform. This pushed me to get creative with my marketing efforts and communication with my customers. I ramped up my social media posts, email correspondence, and hosted virtual events. These strategic efforts helped me grow my business during a time when many others had to close.
- Website: morningdewstyle.com
- Instagram: @morningdewstyle & @morningdewstyleinteriors
- Facebook: @morningdewstyle & @morningdewstyleinteriors