We were lucky to catch up with Jen Robin recently and have shared our conversation below.

Jen, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

For me, the mission is deeply personal. Throughout my life, I’ve witnessed the transformative effects of decluttering and organizing in the lives of friends, family, and countless clients. It’s hard to even explain the relief in their expressions when they save hours previously lost to searching for items, and the peace they experience in a space free from chaos and clutter. At Life In Jeneral, we’re not just organizing belongings; we’re organizing lives. We’re championing the belief that everyone, irrespective of their economic stature, deserves a space that lets them breathe easier, live fuller, and create lasting memories.

Jen, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My journey into professional organization was inspired by the belief that well-organized spaces pave the way for purposeful and intentional living. Recognizing this, I wanted to create a business that extends beyond tidiness.

At Life In Jeneral, we focus on understanding individual needs, offering bespoke organizational solutions for homes. We dedicate ourselves to ensuring that the benefits of organization are accessible to everyone, regardless of budget or background. We want to be a reminder that organization is for all, no matter the size of your home.

Ultimately, what fills me with pride is the positive change we’ve catalyzed in so many lives.

How did you build your audience on social media?

When I first started my social media journey, I had one rule for myself: be authentic. With the multitude of voices on the platform, I knew that the only way to truly resonate with people was to be genuine. At the core, my aim was to create a space where anyone could come to find practical and accessible tips for organization—a niche I was deeply passionate about. But sprinkled amidst those tips are snippets of my life – like my passion for fostering dogs and my undeniable love for Shake Shack. I wanted my platform to feel personal and relatable. Engaging genuinely with my audience, answering their questions, and offering support has been instrumental in building a community.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Building brand loyalty and maintaining strong ties with our clients is fundamental to our ethos. As cheesy as it might sound, it’s about genuine care and concern. My team and I are deeply invested in each client’s journey, ensuring they always feel seen and valued. We approach every project with dedication, love, and an intention to create spaces that resonate with our clients’ unique needs and preferences. At Life In Jeneral, we prioritize giving each client our undivided attention. Rushing a project or making any client feel less valued is simply not in our DNA. By consistently delivering on our promise of personalized care and top-notch service, we cultivate trust and long-lasting relationships.

Contact Info:

• Website: https://www.lifeinjeneral.com/
• Instagram: https://www.instagram.com/lifeinjeneral
• Facebook: https://www.facebook.com/lifeinjeneral
• Linkedin: https://www.linkedin.com/company/life-in-jeneral/
• Youtube: https://www.youtube.com/@LifeinJeneral
• Yelp: https://www.yelp.com/biz/life-in-jeneral-manhattan-beach-4