Alright – so today we’ve got the honor of introducing you to Jen Montgomery. We think you’ll enjoy our conversation, we’ve shared it below.

Jen, looking forward to hearing all of your stories today. Let’s start with a fun one – what’s something you believe that most people in your industry (or in general) disagree with?

You don’t need to pick a niche unless you want to. While it’s a great strategy for some and can be a fast track to mastery, I have always felt very limited by the idea of picking one customer to create one thing in one style for. After decades of creating various things, I can tell you that you can be successful working on multiple kinds of projects. It might just take longer to achieve traditional ‘success.’ Work for years (even decades) to build proficiency in various related skills, and eventually, with your unique talent stack, YOU become the niche. Having expertise in varied areas helps you stay booked as a freelancer, too. Clients appreciate the ability to collaborate on a wide range of projects. I can create, art direct, or refer out just about anything we dream up.

Jen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a versitile designer and artist specializing in book design, branding, and botanical illustration. With a graphic design degree from Art Center College of Design (2005), my journey includes roles at Disney and as a Senior Art Director for Meat and Potatoes, contributing to projects for Taco Bell, SKYY Vodka, Neil Diamond, and more.

Now, as an independent creative, I focus on book design, branding, and illustration for clients like W.W. Norton, Top Secret Recipes, Amazon (via Uspech), and Sammy Hagar. I bring a rare blend of left-brain strategy and right-brain creativity, collaborating closely with clients to elevate their vision from my broad palette.

In addition to client work, I also create self-directed botanical paintings. Some of my personal artwork has made its way into major retailers like Michaels and Walmart through art licensing.

If you’re seeking a collaborative partner who combines strategic insight with a diverse creative approach, reach out and Let’s Create Together!

Any advice for growing your clientele? What’s been most effective for you?

It seems like low bar stuff, but in a service-based creative business, I have found that professionalism makes clients really happy. Nearly 100% of my work has been from referrals and repeat business. Sure, my clients like the work we create together, but I think my success is largely because I communicate, follow up, have clear contracts, turn things in on time, and am enjoyable to work with.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

I wasn’t born knowing how to do all (or any) of these things. I have always had a vision, but at the beginning of any creative endeavor, there is often a gap between your vision and your skill set. Sometimes, you’ve got to give yourself the freedom to explore, create imperfect art, and take stylistic and professional side roads while you build your skill set, network, and knowledge of the market(s). My advice for early-career artists and designers is to hold onto your vision while building proficiency, and eventually, things will line up.

Contact Info:

• Website: https://www.jenmont.com/
• Instagram: https://www.instagram.com/jen.montgomery.studio/
• Linkedin: https://www.linkedin.com/in/jenmo/
• Other: Art Prints: https://jen-montgomery.pixels.com/