We’re excited to introduce you to the always interesting and insightful Jen Cameron. We hope you’ll enjoy our conversation with Jen below.

Jen, thanks for joining us, excited to have you contributing your stories and insights. Looking back at the decisions you made early in your career, particularly whether to join a firm or start your own, do you feel you made the right choice for that stage of your career?

I have been selling real estate for nearly 25 years. After about year 10 I went into the management and executive side of real estate building some of the biggest brands in the industry. During the recent global pandemic I had a lot of time to assess the next phase of my career. I knew that selling was my passion but I have these other skill sets for building brokerages and brands. I made the decision that if I was going to go back to selling full time that I wanted to do it aligned with the brand that was going to be the most advantageous for the remainder of my career and that had the most releveant marketing and tools so that I would not have to recreate everything I was missing. I looked at every brand and The Agency was clearly the choice for me. They didn’t have an office in Seattle but I was so passionate about the brand that I purchased the franchise and launched The Agency Seattle in summer of 2022. It’s been incredibly hard work just as I suspected but amazingly rewarding in so many ways. I have been able to put together the most incredible team of staff and agents that are thriving right along with me.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Jen Cameron 25 year real estate veteran, Top Selling Broker, Leader and Managing Partner/Owner of The Agency Seattle. I got into real estate when I found my self recently divorced with two young children and my daughter recently diagnosed with Autism. I wanted a career where I could provide my children and myself with an incredible quality of life and where I could have the flexibility to be present with them. This industry has provided incredible opportunities to me in so many unexpected ways. From excelling as a broker to when I moved into the management and executive side and back again to today where I sell full time and recently launched my own brokerage here in Seattle with my partner. What sets me apart from others in this industry is my ability to adapt to any situation. I am often called in to assist when another broker has failed to get a property sold, or where the property has unique challenges. The relationships I have not only with my co-brokers but also business partners, cities, counties, and a multitude of vendors are all collaborative and supportive. When I reach out for assistance I am always met with a willingness to help. Rarely is there a problem I can’t solve and that only comes with experience. What is most important to me when working with my clients is the experience they have. When the transaction is done how are they left feeling? My goal is that they truly know that they had the best experience and outcome possible. There is always someone new coming into the real estate industry who thinks they can commodotize the industry, so much talk about technology. But the truth is this is a highly personal and relational business with high financial stakes. It requires someone who truly cares about attention to detail and a willingness to overperform and exceed their clients expectations. I deliver that and more. I decided to launch my own brokerage company after many years of working for companies that just didn’t seem to get what brokers need to exceed in today’s real estate market. From relevant marketing that The Agency does better than any other brand to also feeling that they are seen for their hard work and efforts and have the same white glove level of support that we provide our agents. So much of a real estate agents job now days is marketing and PR, and The Agency consistently wins awards in this area. It is also a fact that we are the most followed brand on social media and that does not happen on accident. I love the boutique environment and collaboration at The Agency. It was worth it to me to move forward with bringing the brand to Seattle so that I and other like minded brokers would have access to what would help us excel and move forward in today’s real estate market. In all of my previous managerial or executive rolls in real estate I had to fight for necessary changes, relevant marketing and content, and at The Agency I not only have those things, the entire company was built by real estate agents for agents and my voice is always heard and met with an openness to change that can make something better. To me, that kind of collaboration is priceless and it encourages people’s ingenuity. My personal values of giving back are aligned with The Agency’s committement to giving back. Yes, we sell a lot of homes and we are really good at it, but what we put back into the world is what is most important. Ok, so I stole that line from our CEO and Founder, Mauricio Umansky, but it’s a page out of my own book!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I often say that I am building my reputation and my brand with every transaction. It doesn’t matter what achievements or accolades I have received prior to my current clients. They may choose to work with me based upon What matters most to them are the results I deliver and how I have left them feeling at the end of their transaction. Throughout my clients journey I am truly interviewing for my next job. It is the consistency of the services I provide, the way I carry myself throughout the transaction when interacting with our venor partners, other agents, and the parties involved, and the results that I deliver that continue to build by brand and reputation.

What’s been the best source of new clients for you?

My best source of new clients comes directly from my sphere, past clients, people I know, and other brokers that trust me with their referrals. There is so much talk about tech and lead gen but for me, real estate is a highly personal business. I have never purchased Zillow leads or other programs to generate cold leads for me. People that are referred me to me have a different loyalty when working with me because they come with a great reference already and have expectations of how I will take care of them. I always thank those who refer me regardless if the transaction goes forward or not. Referrals are the most sincere form of flattery I can receive.

Contact Info:

• Website: https://www.theagencyre.com/agent/jen-cameron
• Instagram: https://www.instagram.com/jencameronteam/?hl=en
• Facebook: https://www.facebook.com/JenCameronTeam/
• Linkedin: https://www.linkedin.com/in/jen-cameron-a397852a/
• Youtube: https://www.youtube.com/@jencameronteamtheagencyre

Image Credits
I have various images attached from Natalie Wallace primary Jacob at platinum creative