We were lucky to catch up with Jennifer Weedon Palazzo recently and have shared our conversation below.
Jen, looking forward to hearing all of your stories today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
MomCave began as YouTube channel for funny parenting videos.
By sharing authentic and hilarious material, we’ve built a community of over 106,000 moms who take the challenges of parenthood with a dash of humor. Being chosen for YouTube’s Women in Comedy Initiative, nominated for awards like Best Comedy Duo, Best Live Series, and Best Hosted Series has almost made up for all the times our kids threw up on us. We’re on all your typical social media sites AND over 300 Smart TV Networks with our own apps on Roku, Apple TV, and Android TV, and Amazon Fire!
We also nurture budding writers, actors, directors, and content creators who are juggling their careers and aspirations with the daily demands of parenting.
The name MomCave came out of a brainstorming session with the three moms and one dad, all veterans of the entertainment and advertising industries, who started MomCave. We wanted something that signaled a sort of tongue-in-cheek humor and an online refuge for moms. (though we have lots of dad followers now, too!)
Early on, someone critiqued the name, pointing out that we were “appropriating” what is a male-centric term (MANcave) for a brand that was mom-centric. I said, that’s just the point. Moms too often shoulder the bulk of child-rearing and domestic responsibilities. The name MomCave is a nod to the fact that women need to be recognized for their hard labor AND get to have fun, too!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Since MomCave moved from social media to the world of Smart TV, with our videos on over 300 Smart TV networks AND our own MomCave branded app on Roku, Apple TV, Amazon Fire, and Google Play, I’ve enjoyed helping up and coming parent/content creators develop their work. We’re always looking for new contributors to join our network, either as video creators or writers.
Brands love working with MomCave because we product high-quality content that is relatable to every day parents. Moms are often the primary purchasers of house hold items and children’s clothing and toys. We reach an audience of engaged parents just looking for the best products for their families.
If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?
Yes, MomCave LLC has multiple streams of income. Besides your typical “mom-blogger” type sponsored blog posts, social media posts, and videos, we also license our content, sell merchandise, have an Amazon storefront (https://www.amazon.com/shop/momcavetv) and a KOL clothing boutique. (https://shop.kollectin.me/momcavetv). We also produce online advertisements and user-generated content for brands.
How did you build your audience on social media?
The key to social media is true interaction. Keep up a conversation with your followers and don’t make them feel like an “audience” or “fans.”
Contact Info:
- Website: https://www.momcavetv.com
- Instagram: http://www.instagram.com/momcavetv
- Facebook: http://www.facebook.com/momcavetv
- Linkedin: https://www.linkedin.com/company/mom-cave-tv/
- Twitter: https://twitter.com/MomCaveTV
- Youtube: https://www.youtube.com/channel/momcave
- Other: https://www.tiktok.com/@momcavetv? https://shop.kollectin.me/momcavetv https://www.amazon.com/shop/momcavetv 📌 Join our email list for exclusive content, new videos, giveaways, and free nannies. (Okay, that part’s a lie…): http://eepurl.com/SJxVj 📌 Join our email list for exclusive content, new videos, giveaways, and free nannies. (Okay, that part’s a lie…): http://eepurl.com/SJxVj ⚡️Follow us on Twitter: http://www.twitter.com/MomCaveTV 👍 us on Facebook: http://www.facebook.com/MomCaveTV 🎯Pin with Us: http://www.pinterest.com/MomCaveTV 📸 Instagram: http://www.instagram.com/momcavetv 🎬Tik Tok: https://www.tiktok.com/@momcavetv 🍸Our blog/giveaways: http://www.MomCaveTV.com 🖥 Find the MomCaveTV App on: Amazon Fire – https://www.amazon.com/gp/product/B0BH3JHQZS Apple TV – https://apps.apple.com/us/app/momcave/id6443647663 Android TV: https://play.google.com/store/apps/details?id=quickcast.tv.mom_cave Roku – https://channelstore.roku.com/details/6f6be4b40df791dc95eb1ab5ee7b32d8 Binge Networks: https://www.bingenetworks.tv/channel/momcave-15052 Airy TV: https://live.airy.tv/Airy_TV_3/39_MomCaveTV