We were lucky to catch up with Jemma Wiltshire recently and have shared our conversation below.

Jemma, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

When someone searches for a designer online, they’re instantly met with an overwhelming number of agencies, all promising the best results. Yet, among the top few, there I am. So what sets me apart? Without doubt it’s my personal brand. Unlike traditional agencies that are a dime a dozen, I use my individuality as a strength, making it clear why working directly with a designer offers many advantages.

When clients choose me, they get a more personalised experience with direct communication, faster turnaround times, and someone that completely understands the challenges small businesses face. Unlike many agencies that outsource their work overseas, every project I take on is designed and created by me, so that it not only is high quality but is a true reflection of my design expertise.

This difference is also reflected in my website, which isn’t a generic agency template but a unique showcase of my style, personality, and aesthetics. I believe that when you differentiate yourself enough, competition becomes irrelevant and you create your own space in the industry, attracting clients who truly align with your vision and approach.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Jemma, a small business owner and graphic designer with over eight years of experience helping businesses create brands that truly represent their vision, values, and unique strengths. My studio specializes in custom brand and web design, working with entrepreneurs, businesses, and creatives across the globe.

My journey into design started with a deep appreciation for visual storytelling and how design can transform businesses. Early in my career, I worked with a mix of large corporations and solo entrepreneurs, giving me insight into the different challenges businesses face when trying to establish their brand. I quickly realized that strong, strategic design isn’t just about making something look beautiful, it’s about creating a brand identity that connects with the right audience, builds trust, and positions a business for long-term growth.

That’s why my approach is centered around strategy-first design. I don’t just create logos or websites; I help my clients gain clarity and confidence in their brand identity, ensuring they stand out in their industry. I take the time to discover what makes each business unique and transform those strengths into a meaningful visual identity. My work goes beyond aesthetics, every brand I create is designed with a purpose, whether it’s to attract the right clients, differentiate from competitors, or establish credibility in their industry.

One of the things that sets me apart is my hands-on, personalized approach as I personally handle every project, ensuring a seamless experience with honest communication. This personal touch extends to my website and branding, which reflect being sophisticated, refined, and built with purpose.

I work with a diverse range of clients, from well-established businesses looking for a refresh to startups wanting to launch with a strong, cohesive identity. My expertise includes logo design, brand strategy, website creation, and full-scale brand overhauls. I particularly love working with service-based businesses, lifestyle brands, wellness and beauty professionals, and creative entrepreneurs who want to bring personality and authenticity into their brand.

Beyond working with business owners, I also love collaborating with other creative professionals who share my passion for helping brands grow through strategic design. These partnerships allow me to offer my clients a well rounded brand experience that goes beyond just visuals.

What I’m most proud of is the impact my work has on my clients. Seeing businesses gain confidence in their brand, attract their ideal audience, and feel truly aligned with their visual identity is what drives me. Design has the power to transform not just a business, but the way people perceive and connect with it.

If you’re looking for a designer who values strategy as much as creativity and believes in the power of meaningful design, I’d love to connect. Whether you need a brand refresh, a new website, or a full brand identity, my goal is to provide you with the tools to differentiate yourself and become a leader in your industry. You can reach out via my website or email, I’d love to hear about your project and see how we can bring your brand vision to life.

Any resources you can share with us that might be helpful to other creatives?

There are so many valuable free resources that I have discovered for my small businesses which have helped me grow my business. A great example that comes to mind is when I launched my first website without setting up Google Analytics. This tends to be a common mistake many business owners make.

Not having Google Analytics set up from the start is a missed opportunity because the insights it provides are incredibly useful. By analyzing the data, you can understand where your traffic is coming from, how long visitors are staying, and whether certain pages are causing high bounce rates. This information helps you make strategic adjustments to optimize your website’s performance, ensuring it engages visitors and keeps them on your site longer.

When used effectively, your website becomes more than just an online presence, it becomes your best salesperson, working 24/7 to attract and convert the right audience.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding part of my work is seeing the real impact it has on my clients’ businesses. Many come to me feeling disconnected from their branding and acknowledge that it doesn’t truly represent them, they struggle to promote their business, and they lack a clear direction.

After we work together, they now have a brand that aligns with their vision and values, they gain the confidence to show up, and market themselves effectively. It’s a one of a kind transformation that allows them to charge what they’re truly worth. Seeing them step into their business with confidence, attract the right clients, and achieve the success they’ve been seeking for is what makes me so grateful for my business.

Contact Info:

• Website: https://jemmawiltshire.com/
• Instagram: https://www.instagram.com/jemmawiltshiredesign/
• Facebook: https://www.facebook.com/jemmawiltshiredesign/
• Linkedin: https://www.linkedin.com/in/jemma-wiltshire-194972bb/