We recently connected with Jeff St John and Alexis Campanis and have shared our conversation below.

Jeff, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?

To us, the name, Industry of Hues speaks to our collective passion for design, community and collaboration.

We are a thriving industry of colorful, diverse, creative humans.

With Alexis and myself as design leads, our studio’s foundational principle is based on developing tight-knit teams of passionate professionals with varied expertise.

We pride ourselves on curating this signature group of talent for specific project goals, scale of work, timelines, and budgets.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Alexis Campanis Co_Founder
Design and Operations Director
Emerging Business

An award-winning and published Creative Director / Senior Graphic Designer, Alexis Campanis is diversely knowledgeable in visual identity, digital, print, environmental graphics, and broadcast media. More known projects include seasonal campaign designs and branding for Disney Store – North America, digital campaigns and targeted email marketing for numerous fashion brands, art director for Mattel, Inc. franchise television spot, and creating design systems and visual identity development for varying businesses and organizations, including a niche focus with university and leading educational institutions.

Previous experience and clients range from community arts and organizations to leading corporations. Alexis has been responsible for all aspects and development of creative deliverables and is well versed in production and management of projects from start to finish. Her experience as a featured instructor in design education have fine-tuned her communication skills and leadership abilities. She is also very comfortable working in a team setting, as well as mentoring and directing others when needed.

Alexis studied Graphic Design at Pennsylvania State University (Penn State), earning her BA Degree in design, and currently has over 15+ years of industry experience. With original roots in Central Pennsylvania, she relocated South after college and worked at well-known studios in Birmingham, AL. For nearly six years, Alexis experienced the art/culture of the Southeast that greatly enriched her life, perspective, and work. Finally moving out West to Los Angeles and more recently settling in San Diego, Alexis relishes in the trendy vibes of the west coast as her environment continues to invigorate her creativity and broaden horizons.

Jeff St John
Co_Founder
Creative Director
Public Relations

Jeff has worked in the design field in one capacity or another since 2001. Originally a fine arts major, he became enamored with typography and layout, and never looked back, eventually earning his BFA in Graphic Design from San Diego State University.

Before collaborating in the independent design space with Alexis in 2016, Jeff worked at a local design agency in San Diego’s East Village for several years. Over the course of his career he has worked on projects across a multitude of industries, always excited to put on a new hat that he hasn’t previously worn. He is constantly looking to push himself and continue growing as a creative, whether that’s learning a new skill in the design space, or picking his way though a banjo medley of The Allman Brothers Band.

An avid explorer of cafes and coffee shops, especially after living in Seattle, Washington for two years, he can often be found with a latte and laptop discussing the merits of heavy metal music and its impact on the larger creative sphere with any poor sucker willing to listen.

Services
We work with leading organizations, as well as emerging businesses, to clarify their objectives and create tangible experiences that will set them apart from the competition and connect with their customers. This includes strategy, identity, design systems, communications, interactive media and environments, and encompasses both print and digital deliverables.

Our Approach
We are less of a design firm, advertising agency or marketing company, and more of a team of creative problem solvers, idea generators and visual storytellers. We are passionate about coming up with solutions that go beyond the expected. About telling stories that are smart and interesting.

About designing systems that people want to touch, share, and talk about. We don’t just produce branded materials, we create the foundation for brands to become icons.

We’d love to hear about how you met your business partner.

We met several years ago while volunteering on the communications team for AIGA’s Y conference in San Diego. Over the course of the campaign we discovered that we just worked really well together, and as a second community collaboration presented itself in the form of TEDxSD, we volunteered our time and skills to that cause as well.

With a couple of conferences under our collective belts, we decided to collaborate on some client work, starting small to test the waters, but ultimately ending up as a full creative partnership that’s now going on it’s 5th year.

What’s worked well for you in terms of a source for new clients?

We strive to surround ourselves with people and organizations that inspire us as designers. By far, the best practice for new business is to get out there and engage! We love to research and then attend unique and boutique conferences, community events, art openings, the list goes on. From that more select company we are mingling with, amazing conversations seem to organically arise and it just feels more aligned and natural.

It may be a fellow creative that brings us in as part of a collaboration or a marketing director looking for design partnerships for their company or brand. We always keep an open mind and let the positivity of the relationship help guide talks that could lead into client work. So (especially now that we can again!) get out there and connect. Attend events (all kinds!). Ask questions. Build relationships that translate to long-term connections and awesome referrals.

Contact Info:

• Website: https://industryofhues.com/
• Instagram: https://www.instagram.com/industryofhues/
• Facebook: https://www.facebook.com/industryofhues/
• Linkedin: https://www.linkedin.com/company/35461645/admin/
• Other: Vimeo: https://vimeo.com/user29523698

Image Credits
Ernesto Ortiz, Winslow Taft