We were lucky to catch up with Jeff Robbins recently and have shared our conversation below.

Jeff, thanks for taking the time to share your stories with us today Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?

Drinklits what are they? Easy-Use Electrolyte Hydration Tablets!

Scaling up Drinklits involved a blend of strategic decisions, community engagement, and a relentless focus on sustainability. My journey began as a beach lifeguard, where witnessing ocean pollution sparked my passion for environmental sustainability. Later, working in healthcare, I saw the critical connection between diet, lifestyle, and health, leading me to organic gardening and founding Revolution Landscape, which focused on urban food growing. This passion for sustainability continued with the development of Instant Plant Food, a self-dissolving fertilizer reducing plastic waste and carbon emissions. With Drinklits, we introduced eco-friendly electrolyte tablets. Key strategies included leveraging grassroots support, forming strategic partnerships, and continuously adapting to market feedback. Meaningful moments included launching on Amazon and sponsoring Bluesapalooza, while overcoming formulation, packaging, and logistical challenges taught us valuable lessons. Throughout, a strong work ethic, a clear sense of purpose, and a supportive community were instrumental in our success.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

At Drinklits, we offer self-dissolving electrolyte tablets that make hydration easy, convenient, and eco-friendly. Our products address the critical need for sustainable hydration solutions by reducing plastic waste and carbon emissions through minimal packaging. My journey, inspired by a commitment to environmental sustainability and health, began with founding Revolution Landscape to reconnect people with urban gardening and continued with Instant Plant Food, a self-dissolving fertilizer. Drinklits stands out by integrating my core values into innovative solutions that promote health and sustainability. Our tablets dissolve quickly in reusable water bottles, offering a tasty and convenient way to stay hydrated while minimizing environmental impact. We’re also excited to connect with influencers and retailers who share our vision, enhancing their offerings with our eco-friendly hydration solutions.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our clientele has been building a strong community around our mission of health and sustainability. Starting as a beach lifeguard and later working in healthcare, I saw the impact of pollution and the critical connection between diet and health. These experiences guided me to create sustainable ventures like Revolution Landscape and Instant Plant Food, and now Drinklits, which offers eco-friendly electrolyte tablets. By staying true to our core values and fostering connections with like-minded individuals and influencers in the health and wellness space, we’ve successfully expanded our reach and inspired others to join our journey towards a healthier, more sustainable future.

Can you share a story from your journey that illustrates your resilience?

One story that illustrates my resilience is the journey of founding Revolution Landscape. After working as a beach lifeguard and witnessing the impact of ocean pollution, I developed a passion for environmental sustainability. Starting Revolution Landscape was challenging, it was our first business and lots of lessons learned! But I was driven by the joy of growing food in urban environments and reconnecting people with the origins of their food. The success of this venture laid the foundation for further innovations like Instant Plant Food and Drinklits, each step reaffirming my commitment to health and sustainability.

Contact Info:

• Website: https://www.drinklits.com
• Instagram: https://www.instagram.com/drinklits
• Facebook: https://www.facebook.com/drinklits
• Linkedin: https://www.linkedin.com/in/jeffreyhrobbins/
• Youtube: https://www.youtube.com/channel/UCJ5qZCiSFd1IxBph2EZdvGA