We’re excited to introduce you to the always interesting and insightful Jeena Earthiva. We hope you’ll enjoy our conversation with Jeena below.
Alright, Jeena thanks for taking the time to share your stories and insights with us today. Before we talk about all of your success, let’s start with a story of failure. Can you open up about a time when you’ve failed?
In my head the word ‘failure’ calls for celebration. My life experience taught me again and again that, when failure is not just a building block for success, but also a thing to be truly joyful about. The emotion we feel towards failure can dramatically impact to what extent we can learn from it.
I was at the peak of my singing career when I lost my voice in 2013. I could speak but my voice sounded horrible. The doctors could not figure out how to solve the problem even though they could see the physical problem of my vocal cords not closing properly enough to make proper sounds.
I had just moved to Mumbai the capital of the Bollywood industry (film & entertainment industry), from my home town Kolkata. I had been doing very well in the music industry till then, winning awards, hosting TV shows, performing Bollywood music across the world. But now suddenly everything changed.
Sukanya Ghosh is my original my name, that I used to use at the time. For 3 years, every treatment by doctors, to bring back my voice, failed. I was in a terrible state of mind. I had lost my self-confidence and my self-worth probably dropped to below zero. I felt a massive identity crisis.. I didn’t know who I was anymore. I always used to be “Sukanya – the amazing singer”, now who was I?
I lost my confidence & sense of self-identity. I was getting offers for Bollywood song auditions, but I couldn’t go as I couldn’t sing. I went into depression, had frequent panic attacks, could not sleep for days, and every time I tried therapy, for some reason or the other, it made me more miserable. (And I went to quite a few renowned therapists).
Nothing seemed to work!
Since 2010, I had been a practitioner of a powerful Buddhist philosophy with the international organisation Soka Gakkai. Here we are trained to look at obstacles as the fuel to fulfil our life’s mission.
So while I was spiralling down in my own darkness, my spiritual practice training seemed to hold me in place, somehow. At some point. I came across the phrase “transform the life-state of humankind” by my mentor Dr. Daisaku Ikeda.
This line reminded me that the only way I could possibly break out of all the darkness is to awaken to a sense of purpose to help others who may be feeling lost and broken too. However, it is much easier said than done.
The distance between my bed (where I used to be lying down mostly) and my work table seemed huge and still, one day I managed to travel that. I downloaded a music production software, which I had no idea how to use.
I spent hours on youtube, learning how to produce music on the computer. Every single day, I dragged myself to my desk to keep producing music and suddenly I stumbled upon a simple, yet revolutionary idea on how our mind interacts with music.
This was the beginning of my work today, but more importantly the rediscovery & reinvention of myself.
I invented Conscious Music Code – a technique to transform your state of mind, reprogram old self-limitations and sustaining the transformation by engaging your body, mind and the 5 senses, with music in a specific way.
I used this technique on myself and finally recovered my voice, my mental health and also my physical health issues seemed to have disappeared.
I felt I was reborn, this time with a sense of purpose that was urgent & unstoppable. My new name ‘Jeena Earthiva’.
Jeena was always my nickname. Earthiva was a term I coined to represent my new self-identity as a global citizen committed to bring transformation and happiness to humanity.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
HOW I GOT INTO THE WORK I DO NOW?
Please see the answer from the previous section on “Failure”.
To continue….
After losing my voice at the peaking of my singing career, I was suffering from depression, loneliness, frequent axiety attacks, insomnia and some physical health issues too.
At some point. I came across the phrase “transform the life-state of humankind” by my mentor Dr. Daisaku Ikeda.
This line reminded me that the only way I could possibly break out of all the darkness is to awaken to a sense of purpose to help others who may be feeling lost and broken too. However, it is much easier said than done.
The distance between my bed and my work table seemed huge and still, one day I managed to travel that. I downloaded a music production software, which I had no idea how to use.
I spent hours on youtube, learning how to produce music on the computer. Every single day, I dragged myself to my desk to keep producing music and suddenly I stumbled upon a simple, yet revolutionary idea on how our mind interacts with music.
(This was the beginning of my work today, Conscious Music Code – a technique to transform your state of mind, reprogram old self-limitations and sustaining the transformation by engaging your body, mind and the 5 senses, with music in a specific way. )
As I started creating music, in the most unconventional ways, I felt that different sounds took me to different memories and mental images. It was kind of in a trance, travelling through my subconscious and able to discover my hidden thoughts/feelings.
Over the next 3 years, as I spent time in music-making, I discovered how the human mind creates associations with musical triggers and how you can back calculate from this basic idea to make deep changes in your subconscious. Johnathan Burdette, MD, neuroradiologist says “There are probably some features in music
that make you feel a certain way, but it’s YOUR experience with it that is even more important.”
I was focussed on finding ways to improve the inner experience using the principle of mental conditioning with music. I followed the idea of mirror neurons, learning new behaviours (even emotional behaviours) and also due to neuro-plasticity, the brain can be taught new responses.
So I ended up creating an engaging process, where your brain is responding to different sound triggers, to ultimately make a shift. And then through repetition the positive change is sustained.
See: www.consciousmusiccode.com
I used this same technique, to rewire my brain, transforming my deep self-limiting beliefs. I simulated situations in my mind, of how it would feel to have 100% self worth and confidence, with a self identity that is solid and unshaken. I suddenly felt that I could change the entire relationship dynamic, health issues and work situation, with just this ONE change.
So, while all the medicines for my throat and therapy for my mind, failed, I was able to able to recover my voice fully to sound even better than before, and my mental health became absolutely great.
My mind was clear, my body was healthy and I felt vibrant.
It took me 3 years, because I was learning on the go, without any one’s help from outside. I went back to my singing career and also bagged a Bollywood song. https://www.youtube.com/watch?v=ROfT0Ur7X-k
I did not tell too many people about my work with music & mind
re-programming. The ones who knew, though I was crazy to make all these things. They said “Now that you have your voice back, just sing. Why are you getting into all this meditation type things”. I couldn’t explain to them that this was not a typical meditation-type thing and that I felt a strong urge to share it with people.
Finally in 2019 I gave myself a new name – Jeena Earthiva, because I truly felt reborn. I coined ‘Earthiva’ from the awareness that I am a global citizen, born from the earth to serve the earth. And I launched my technique as ‘Conscious Music Code’ – a method to consciously use music to recode the mind.
I felt an unstoppable commitment to empower people to believe in the hidden greatness they have within.
(If you told me in 2010 that I would invent a music based wellbeing technology, I would laugh, because I didn’t ever think that I had the skills to do something like this. Yet here I am. )
People have inner strength and ability that they have no clue about. I feel people suffer, because they lack this self-awareness, self-identity and self-worth.
In my work with Conscious Music Code, I have guided many individuals to make big life changing shifts, worked with international companies for implementing wellbeing & unlocking full potential.
MY PRODUCTS/SERVICES:
1. Online Self-use Programs:
The Conscious Music Code platform gives you access to powerful mind-hacks that are These help you enter positive states of mind, quickly (5-6mins) and easily.
Eg: Productivity, Creativity, Relaxation | Deeper transformation to be the New You | and more.
See:www.consciousmusiccode.com
We are soon launching more content with annual subscription plans.
2. Multi-sensory Wellbeing Products:
We designed the world’s first multi-sensory wellbeing kits with music & aroma packaged together to bring immediate positive change in the mind and make it last.
(Available only in Europe)
3. Multi-sensory Workshops/Trainings/Events
I facilitate experiential workshops & trainings for companies/groups to achieve positive mindset goals and deeper transformation. I also design multi-sensory experiences to bring quick positive shifts using music, aroma, visuals.
See:www.jeenaearthiva.com
4. Coaching:
I have powerful one-on-one coaching programs that are designed to elevate you to the next level of yourself.
I use Conscious Music Code Sensory Mind-hacking tools to achieve the transformation you desire. My methods are always very experiential using music as the driver to recode the mind, for lasting positive change.
The three topics I work on are – Unlock your Unstoppable Self, Redefining Relationships, Unblocking Creativity.
WHAT PROBLEMS DO I SOLVE:
All my work is aimed at unleashing the greatness hidden within people.
3 Core areas of my work: Personal Growth, Transformation & Wellbeing.
Conscious Music Code platform and Multi-sensory products are quick hacks for –
Stress Relief, relaxation, better sleep
Taking charge of your inner wellbeing & happiness
Workplace wellbeing, performance & efficiency (productivity, creativity)
My Coaching programs are aimed aimed at:
Improving Self-Worth, reinventing the self-identity
Improving relationships
Unlock your Unstoppable Self – Discovering your hidden potential and taking powerful action to reveal it
Unblocking Creativity – Opening up your flow state to create, innovate and see new perspectives.
MY UNIQUENESS:
1. Most wellbeing or mindfulness platforms are using meditation tools to help create a more relaxed balanced state of mind.
Conscious Music Code, very different from typical meditation or conventional sound/music therapy. Our method is way more engaging and exciting, taking your on a mind journey involving the body and the senses. It is fully immersive & experiential. We sound-scape the layers of your subconscious to create a beautiful inner environment of thoughts, emotions & beliefs.
You don’t just passively consume waiting for the magic to happen. You play an active role in actively transforming the way you feel inside to create the magic. You get on the driver’s seat of your mind.
2. Immediate Effects, Lasting Benefits, Habit-Building
Conscious Music Code mind hacks have an immediate effect. The quick mind-hacks are very suitable for busy professionals. On top of that, there is a daily ritualisation of all the hacks, involving journaling with sounds. The multi-sensory versions are even more effective in long lasting benefits. Its an inspiring and exciting way to build positive daily habits.
2. Designed the world’s first multi-sensory wellbeing products that are so quick and easy to use. They create an immediate effect. After a great positive response from customers about the effect of these products, we are about to do a more detailed neuro-scientific study to measure the impact on the users.
3. The core idea behind my work is that every person inherently possess enormous greatness. My job is to empower people to wake up to this and activate/unlock the undeniably powerful & beautiful version of themselves. This is why in Conscious Music Code, we avoid using the word ‘healing’. Because most people associate that word with some sort of magical external process. Instead, we use words like ‘active transformation’, which then naturally leads to deeper healing.
WHAT AM I MOST PROUD OF?
Multi-sensory Wellness Experience at World’s biggest Corporate Wellbeing Conference, Antwerp 2022, Multi-sensory Experience –
Innovation in positive mindset technology:
Launched world’s first multi-sensory wellbeing kits (music & aroma) Individual & corporate –
https://www.consciousmusiccode.com/multisensory-kit/index
Innovation in Psychology: Mental space psychology
World leader in musical applications of ‘Mental Space Psychology’ –
https://www.msp-academy.com/wp-content/uploads/2020/09/Music-MSP-article-SOMSP.
MAIN THINGS MY POTENTIAL CIENTS SHOULD KNOW:
I am looking very open to B2B partnerships & collaborations to partner with startups or any organisation to implement wellbeing in new, exciting and innovative ways.
I am also the Co-founder and COO of a game called ‘7D Limitless You’. This is a game for personal growth and positive mindset, It is under development. www.7dlimitless.com
I am also the Creative Director of the world’s biggest corporate wellbeing conference. This is where I designed multi-sensory experiences (for workplace wellbeing) with music, aroma and visuals.
www.happinessatworkexperience.com
Can you share a story from your journey that illustrates your resilience?
I had lost my voice at the peak of singing career and for 3 years doctors could not heal.
This was a huge test of my resilience.
How did you build your audience on social media?
When I gave myself a new name and reinvented my identity, I had to start from scratch again on social media.
I set up my Instagram, Facebook, Linkedin, Youtube with my new name @jeenaearthiva and my company name @consciousmusiccode. All metrics zero.
At this point I decided to go absolutely authentic and create as much content as I could on
– My story
– Giving people a taste of Conscious Music Code
– My thoughts & views on transformation of people, mental health, wellbeing
Through all of this, I was creating a consistent feeling about myself and my brand. I decided not to be impatient about having followers. I was studying a lot of content from the same industry and applying my learnings.
Being relatable is important but in my opinion you have to ‘be you’. I also engaged with the content of other people in the industry.
I did not spend anything in advertisements in this first phase.
Over time, the uniqueness and authenticity I showed, started to draw in people.
Now the best organic reach I had was on Linkedin as I was consistently engaging in posting and also interacting on similar relevant content. I had amazing one to one connections, eventually leading to some great zoom calls.
This is how I bagged my B2B deals and found people who genuinely loved what I was doing. They went on to share my work with people urging them to buy from me.
Important aspects of my process –
1. No impatience
2. No FOMO
3. No comparison, jealousy, insecurity – Instead open minded learning
4. Authenticity and spirit of adventure to explore new things
5. Standardizing my process in many ways (Eg: making quick videos and adding subtitles)
Contact Info:
- Website: www.consciousmusiccode.com | www.jeenaearthiva.com
- Instagram: www.instagram.com/jeenaearthiva
- Facebook: https://www.facebook.com/jeenaearthiva
- Linkedin: https://www.linkedin.com/in/jeenaearthiva/
- Youtube: https://www.youtube.com/channel/UCcmiWma8dViAnWI74T4y6Kw