We’re excited to introduce you to the always interesting and insightful Jeann McSwain. We hope you’ll enjoy our conversation with Jeann below.
Hi Jeann, thanks for joining us today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
“Over my 31 years in the beauty industry, I’ve scaled up by leveraging my extensive experience and commitment to continuous learning. This dedication has not only allowed me to stay ahead of industry trends but has also empowered me to expand my clientele and services. By embracing new products and technologies, I’ve grown both professionally and personally, ensuring that I offer the latest and best to my clients. My journey is not just about longevity but about evolving, attracting new opportunities, and utilizing my diverse talents to reach a broader audience.”
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Jean McSwain, has been in the beauty industry for more than 30 years. She is a Permanent Makeup Artist Trainer! Jean was trained by PhiBrows Master Trainer: Kler
Rosenberg. PhiBrows has set the highest quality standards in the industry. Which means their training process is very through and rigorous, with multiple levels of achievement to become a master. Jean was also a Scalpa Brow Master Trainer. She has other Certified training with other prestigious companies such as Nouveau Contour USA on
permanent makeup, OPM Organic Permanent makeup, she sets a high standard level of skills and experience. Jean has been a licensed Cosmetologist for more than 27 years as well, trained by Vidal Sassoon Academy, Toni and Guy and Schwarzkopf Professional and Redken. Jean has been voted Best of the Desert Hair Stylist 2013,2015 & 2017. As
the saying goes, “The only way to do Great Work is To Love What You Do”.
I have dedicated 31 years to the beauty industry, where my passion for exceptional customer service has been the cornerstone of my success. Throughout my journey, I’ve owned multiple salons and take pride in transforming the lives of countless women by elevating their beauty through expert hair, brows, and skin services. What sets me apart is my commitment to treating each client as a VIP, ensuring a personalized and luxurious experience every time. I attribute my success to the incredible clients who have been central to my career, and I’m grateful for the opportunity to enhance their beauty and boost their confidence.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing my clientele has been leveraging the power of referrals from satisfied existing clients. Their positive experiences, often reflected in five-star Google reviews, have been instrumental in attracting new customers. Additionally, maintaining a polished personal appearance, receiving compliments on my own hair, and actively distributing business cards contribute to a strong first impression. Social media plays a crucial role in my strategy, as I remain highly active, showcasing my work and engaging with potential clients online. This multifaceted approach has proven successful in expanding my clientele base.
Can you share a story from your journey that illustrates your resilience?
Three years ago, I faced a profound challenge when I lost my husband, who had been my rock and soulmate, playing a pivotal role in supporting my business. The grief was overwhelming, and I questioned my ability to navigate through the pain. However, in the face of adversity, I discovered a reservoir of resilience within myself that I hadn’t realized existed. Despite the heartache, I found the strength to endure, showcasing a level of resilience that became a guiding force in overcoming life’s toughest moments.
Contact Info:
- Website: Www.purebeautybyjean.com
- Instagram: @purebeautybyjean.com
- Facebook: Purebeautybyjean
- Linkedin: Jeannie mcswaon
- Youtube: Purebeautybyjean
Image Credits
Jeann McSwain