Alright – so today we’ve got the honor of introducing you to Jeanette Reza. We think you’ll enjoy our conversation, we’ve shared it below.

Jeanette , thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

Ever since my coming-of-age my expression has been through textiles and exploring different formats of how we can wear or inhabit them. I think the main thing that has set me apart is that my process is both research and concept driven but without ever disregarding the feeling. I am most excited about how the things we have can create comfort in different levels, emotionally or physically or aesthetically. I’ve gotten where I am today professionally exploring this through working on other peoples interior and fashion brands and creating my own. Some of the challenges I’ve been able to overcome are due to the resources that are available to support minority women in NYC.Ever since my coming of age my expression has been through textiles and exploring different formats of how we can wear or inhabit them. I think the main thing that has set me apart is that my process is both research and concept driven but without ever disregarding the feeling. I am most excited about how the things we have can create comfort in different levels, emotionally or physically or aesthetically. Ive gotten where I am today professionally exploring this through other peoples brands and creating my own. Some of the challenges ive been able to overcome are due to the resources that are available to support minority women.

Jeanette , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am proud to be a Minority Women Business Enterprise in New York City. The JIU JIE studio is in the East Village where I have also built my life for the past 7 years. The social impact of my enterprise is in part, being an example that our ethnic and gender background doesn’t determine what we can do culturally and as a business. My cultural output helps diversify the pretense of Mexican American objects as they are created in the United States. I think it helps to break down oppressive cliches and stereotypes about who we are supposed to be or do, because our possibilities are infinite.

Any insights you can share with us about how you built up your social media presence?

Social Media has been a key part of my business sales. I sponsor post on Instagram, Facebook and Pinterest, its the best way to get the product viewed by similar minded individuals.

How do you keep in touch with clients and foster brand loyalty?

I try to post on Instagram on a daily basis either product image or inspiration / mood image. I am currently trying to familiarize myself with TikTok, the more content the better as these social apps have great potential to impact large amounts of people for free.

Contact Info:

• Website: www.jiujiedecor.com
• Instagram: @jiujiedecor