Alright – so today we’ve got the honor of introducing you to Jeanae’. We think you’ll enjoy our conversation, we’ve shared it below.
Jeanae’, appreciate you joining us today. What do you think it takes to be successful?
One thing that I’ve learned (unfortunately the hard way)is that you have to be willing to fail fast and pivot quickly to become successful.As business owners we focus so much on trying not to fail, but I wish someone would have told me that failure is inevitable and it’s necessary.I’ve learned that you’re not really successful until you fail or take a huge loss, because either you will choose to quit or you’ll pivot and take the loss as a lesson. I don’t think anyone can call themselves successful until they fail fast and pivot quickly.Every loss leads to a lesson and those lessons usually define our success..
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
For as long as I can remember I’ve always loved fashion and originality.As a kid I used to write my name largely on white Hanes shirts in cursive with fabric markers and my cousins would laugh and call them ugly because my handwriting was horrible,but I didn’t care and my mom and dad would always support my creations and wear the ones I used to make for them even though I overheard my aunt tell her she should only wear it around the house.
Looking back those shirts were ugly,but they taught me to see the value in my own creativity and as an adult that still hasn’t changed.I believe that when you look good, you feel good!As I’ve gotten older I prefer quality over quantity.I hate cheap clothing with a passion.It’s horrible for our eco system and it can also be very toxic because of the products and conditions that they are made under.
Before I went into corporate accounting I had the pleasure of working for several high end retailers and I love the customer experience that luxury brands offer.I loved that it was encouraged for me to get to know my personal shopping clients or the regulars and I loved the investment that those high end retailers would invest into customer experience such as the packaging or the in store experience perks like the wine(even though I couldn’t indulge) or having security put their bags into their cars.The little things make the biggest difference.
Unfortunately I had to leave retail because my goal of becoming a fashion buyer started to seem bleak and I needed more income.So I decided to go corporate.
Going corporate it felt like being a kid again when my tshirts were called ugly.Business Professional and my aesthetic were two totally different lanes.I loved color and prints .I thought the corporate world would allow me to express my aesthetic like Samantha’s business fashion onSex and the City.That was inaccurate.My coworkers usually wore black and white in different variations and I was even told by upper management that I should tone down my bright colors if I wanted to be taken serious.That never happened..
Eventually it motivated me start my own clothing brand that would offer an amazing customer experience and unique and timeless,quality pieces for the classy,sexy,girl on the go.
Starting my clothing brand has been a roller coaster of an experience with many highs and lows that have definitely kept me on my toes,but my amazing customers keep me on my feet!
This past year we have been blessed to grow tremendously and I’m excited to see what’s ahead.
Where do you think you get most of your clients from?
Referrals have been the best source of new clients.People trust people they know and many of my clients have a large social network filled with likeminded women such as their sorority sisters or their alumni network..Referrals from my customers have been a a major blessing for my business.
We’d love to hear about how you keep in touch with clients.
I have been fortunate to have customers who feel like friends.I love fostering our professional relationship in a relatable manner.Most of my customers are repeat shoppers due to an active social life and many have my personal phone number.
I also have a customer service business phone number that can be text M-F 9am-5pm for those customers that need immediate assistance.
It’s very important to me that I follow up with my customers to make sure that they are satisfied.I just hired a customer service admin and their sole responsibility will be communicating and following up with customers and fixing mistakes quickly if we unfortunately we fall short.
Customer experience and feedback is very important to me and having this new team member will allow me to increase the level of customer experience that we are able to offer our customers.
Contact Info:
- Website: www.jeanaearnell.com
- Instagram: instagram:www.instagram.com/jeanaearnell
- Facebook: https://m.facebook.com/Jeanae-Arnell-104184868055252/