We recently connected with Jazzmin Harrison and have shared our conversation below.
Hi Jazzmin, thanks for joining us today. I’m sure there have been days where the challenges of being an artist or creative force you to think about what it would be like to just have a regular job. When’s the last time you felt that way? Did you have any insights from the experience?
Last year, I had a good year. It was one of the best years in my three years of being a Makeup Artist. I had reached a goal that I made before moving to Atlanta, which was to do entrepreneur and social media influencer, Ari Fletcher’s makeup and work along the side of Dionte Gray, “Arrogant Tae”. My clientele expanded exponentially and I felt like I was about to take off. Life as a young boss was good, I felt bossy and independent. Yes, I was a happy artist. Little did I know at the time, the entrepreneurial roller coaster ride was just taking off. Although I was grinding, and being financially responsible with my business’s income, a time came where the influx of clients eventually slowed down. I still have a lifestyle to maintain, a makeup supply to replenish, and when I don’t have clients I can’t really make content. Things were coming down on me pretty hard. It was like one marathon after another every month. I would like at my numbers and get a little discouraged.
I’ll see my classmates from high school graduate from college and land their dream grown up job and then I began to compare our situations. I contemplate if I made a mistake by dropping out of college. I’d ask myself, did I would away from comfort, benefits, an office with a view, retirement funding? I know that if I pursued my original plan and had pursued a career in Marketing that my work ethic would have landed me a sweet job. Going through low growths make me wonder how it would feel to have a “normal” job and dress up in stylish suits and dresses and work in a big corporate office, especially my most recent slow season.
As a beauty boss entrepreneur I have to accept that slow seasons are normal, and even the best of the best experience them from time to time. The current inflation doesn’t help either. Makeup services are more likely to be tossed off Womens maintenance list. Women either choose to do it themselves, or go natural. Unlike hair and nails which are deemed are necessary, rightfully so. The doubt can not linger for long, though. I switch my perspective to an optimistic one. A slow season gives me an opportunity to strategize how I’m going to increase bookings and teaches me patience. “This is just business,” is what I tell myself. I make the choice to believe that this stag in my business is preparing me an overflowing season of success and growth.
I tell myself that if I want to be that big boss I see in my head, then I have to remember the bigger picture, the end goal. There are levels to this. I took my business to a new level and started to offer One-on-One makeup classes that my clients have been constantly asking for. A new service that brings in a larger sum at one time, thus increasing revenue. I just had to strategize a plan to keep my business afloat, not panic and compare myself to who I could have been. I am directing my career instead of being limited by those superior to me, evaluating my worthiness to climb the ladder. Stagnancy and curve balls keep entrepreneurs on their toes. Its keeps you ahead of the game and fresh minded so that you can keep coming up with innovations to expand your career. I ended up telling myself, “I needed this.”
Jazzmin, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Face Like Hers was always intended to be a unique brand that gives clients and viewers a fresh endurance of the world of makeup. I got my introduction to makeup as a middle schooler just playing around with blush and mascara from the dollar store. I began to offer services right after high school in 2017, I was inspired by some of the popular makeup girlies on YouTube. I had a YouTube at the time and was recording tutorials from time to time. In school my friends would ask me to do their makeup like mine, I liked that they knew I could make them look and feel pretty. My clients come to me to get that It Girl look. My makeup looks great on all skin types. I give the girls a seamless finish, beautiful cheeks, natural brows, and fuller lips. The most desirable and most requested look. That is what sets separates me from other makeup artist, I have very clean work. That is also what I am so proud of. My work is fresh and youthful. I can always tell my work apart from others and my supporters say the same. I want my potential clients and followers to know that I will be bringing some fire to the beauty industry soon. I plan create revolutionary products that has been needed in many makeup bags. I have fresh ideas that are going to living up the scenes because it has been a little quiet lately. I want to shake things up a notch.
Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?
I compare my career as a Makeup Artist to. being a rapper, singer, or athlete because I love the admiration and power they embody and I see myself having the same as I become a more successful beauty entrepreneur. Because of that I watch a lot of celebrity interviews to get some insight of their work ethic, how they stay motivated and manage money, etc. There are some artist who I respect their come up, views, and personality and not even listen to their music. I like them as a person and how they maneuvered through a very saturated industry. One thing I hear consistently throughout interviews is the importance of a solid team that you trust. There’s nothing like have a well oiled, power machine backing you and supporting you in maximizing your plays and opportunities.
We’d love to hear your thoughts on NFTs. (Note: this is for education/entertainment purposes only, readers should not construe this as advice)
I see NFTs becoming the future. It is interesting to see an array of people from rappers, investors, CEOS, etc invest money into NFTs. We live in a digital world where the fascination is created through a screen. Generation Z, the future of today, is very tech savvy with growing up with iPads in their faces and will more than likely continue life with everything being digital and tech driven. We see it in the world today with doors, cars, grocery stores, shopping. A new era is on the rise and the tech world is capitalizing. I would love to see how I could have my hands in NFTs coming from the beauty industry but I already have some ideas in mind.
- Website: https://facelikehers.as.me/
- Instagram: Face Like Hers