We caught up with the brilliant and insightful Jazmin Rodriguez-Stranak a few weeks ago and have shared our conversation below.
Alright, Jazmin thanks for taking the time to share your stories and insights with us today. How did you get your first job in the field that you practice in today?
In 2011, at the age of 17, I embarked on a thrilling journey in the beauty industry. I had just earned my cosmetology license, but my heart was set on a different path, one that veered away from the traditional salon scene of cutting hair. My passion, you see, resided in skincare and makeup, even though at that time, makeup careers weren’t as mainstream as they are today. YouTube beauty gurus and influencers had not yet risen to fame, and the beauty industry was limited to what we saw on television.
My dream was to become a makeup artist for television and movies, but I had no idea where to begin. Then, one fateful day, while strolling through the mall with my sister, we decided to step into Sephora. To my astonishment, a hiring table was right there, in the midst of all those beauty wonders. Without a second thought, I picked up an application and started filling it out, my hands steady with excitement.
I turned in the application, my heart racing with anticipation, and to my joy, they scheduled an interview for the very same day. It felt like destiny was guiding me towards my dream. The interview was a whirlwind of emotions, as I poured my heart out, sharing my unwavering passion for makeup.
A week later, the phone rang, and my dreams came to life. Sephora had hired me as a makeup artist. It was the beginning of my remarkable career in the beauty industry, and I knew I had found my calling. No longer confined to a salon chair, I could now express my creativity and use my cosmetology skills to help others feel beautiful.
Little did I know that this opportunity at Sephora was just the beginning of my incredible journey in the ever-evolving world of beauty. It was here that I honed my craft and inspired countless others to follow their unconventional dreams.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Jazmin, the founder of Skinesthetics and driving force behind this beauty haven. With a cosmetology license earned in 2011, my journey in the world of beauty began, and it has been nothing short of transformative.
Over the years, I’ve honed my craft and developed a deep passion for enhancing natural beauty. Initially, my focus was on the wedding industry, specializing in bridal makeup and hair. It was in 2016 that a brilliant idea struck me: why not extend my expertise to a broader audience?
With that vision in mind, I took the plunge and opened the doors to my first Skinesthetics location. Here, I offer a wide range of services that cater not only to brides but to anyone seeking a touch of beauty magic. From specialty facials that rejuvenate your skin to eyelash and eyebrow enhancements that frame your eyes to perfection, I’ve curated a menu of services designed to make you look and feel your absolute best.
But that’s not all – we also excel in the art of waxing and spray tanning, ensuring that every detail of your beauty regimen is taken care of under one roof.
At Skinesthetics, it’s not just about transforming your appearance; it’s about empowering you with confidence. With years of experience, a deep love for beauty, and an unwavering commitment to excellence, I invite you to experience the magic of Skinesthetics.
Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?
In addition to training and education, success in my field, which is the beauty and cosmetics industry, requires several key factors:
Passion and Creativity: A genuine passion for beauty and a creative flair are essential. It’s the ability to envision unique looks, adapt to changing trends, and continuously innovate that sets successful beauty professionals apart.
Client-Centric Approach: Building strong client relationships is crucial. This involves active listening, empathy, and understanding their unique needs and preferences. Tailoring your services to each client ensures satisfaction and loyalty.
Adaptability: The beauty industry is dynamic, with trends evolving rapidly. Staying adaptable and open to new techniques, products, and technologies is vital to remain competitive.
Attention to Detail: Precision and attention to detail are non-negotiable. Whether it’s makeup application, skincare treatments, or any other service, perfection in every aspect of your work is what clients expect and appreciate.
Networking Skills: Building a network within the industry can open up opportunities, collaborations, and referrals. Attend industry events, connect with peers, and stay engaged in the beauty community.
Marketing and Branding: Successful professionals understand the importance of personal branding and effective marketing. Establishing a unique brand identity and effectively promoting your services can help you stand out in a crowded market.
Time Management: The beauty industry often involves managing appointments and schedules. Effective time management ensures that you can serve your clients efficiently while maintaining work-life balance.
Continuous Learning: Beauty trends, products, and techniques evolve constantly. Commit to lifelong learning by attending workshops, seminars, and staying up-to-date with industry publications.
Business Acumen: If you’re running your own beauty business, understanding basic business principles, such as budgeting, pricing, and customer acquisition, is vital for long-term success.
Resilience: The beauty industry can be competitive and demanding. Resilience and the ability to bounce back from setbacks are essential qualities to persevere and thrive in this field.
In summary, beyond formal training and education, success in the beauty and cosmetics industry hinges on a combination of skills, a client-centric approach, adaptability, and a genuine passion for helping others look and feel their best. It’s a dynamic and rewarding field for those who are dedicated and willing to put in the effort to continually grow and excel
What do you think helped you build your reputation within your market?
Growing my reputation within the beauty and cosmetics market has been a journey filled with dedication, passion, and strategic efforts. Here are some key factors that have played a significant role in building my reputation:
Exceptional Service: Providing exceptional service to every client has been my top priority. Going above and beyond to meet their needs and ensure their satisfaction has led to positive word-of-mouth recommendations and repeat business.
Consistent Quality: Maintaining consistent quality in my work has been crucial. Whether it’s makeup application, skincare treatments, or any other service, I strive for excellence in every detail, earning the trust of my clients.
Client Relationships: Building strong relationships with my clients has been fundamental. I take the time to understand their preferences, communicate effectively, and make them feel valued and heard.
Professionalism: Maintaining a high level of professionalism in every aspect of my business has helped me earn respect and trust within the industry. This includes punctuality, reliability, and a commitment to ethical practices.
Continual Learning: Staying updated with the latest beauty trends, products, and techniques is essential. Clients appreciate professionals who invest in their own education and offer innovative solutions.
Positive Reviews and Testimonials: Encouraging satisfied clients to leave positive reviews and testimonials online can significantly boost reputation. These serve as social proof of your expertise and reliability.
Networking: Building a strong network within the beauty and cosmetics industry has opened doors to collaborations, referrals, and partnerships. Attending industry events and connecting with peers can be invaluable.
Personal Branding: Creating a unique personal brand that reflects my style, values, and expertise has helped me stand out in a crowded market. A strong personal brand can attract the right clientele.
Community Involvement: Participating in community events, charity work, or local beauty-related initiatives can enhance your reputation as a caring and socially responsible professional.
Online Presence: Maintaining an active and engaging online presence through social media, a professional website, and regular content sharing can help showcase your skills and expertise to a broader audience.
Consistency: Consistency in all aspects of my work, from branding to service quality, has been key. It helps in building a reliable and trustworthy reputation over time.
Feedback and Improvement: Actively seeking feedback from clients and using it to make improvements demonstrates a commitment to growth and excellence.
Contact Info:
- Website: www.Skinestheticspa.com
- Instagram: www.instagram.com/skinestheticspa