We’re excited to introduce you to the always interesting and insightful Jazmin Cano. We hope you’ll enjoy our conversation with Jazmin below.

Jazmin, thanks for joining us, excited to have you contributing your stories and insights. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

I didn’t wait to feel ready. I built my readiness one risk at a time.
I was studying for my licensing exam, recovering from the hardest breakup of my life, and trying to climb out of debt while living back at home with my parents. Everything in me wanted to wait until life felt in order.
I had stable job offers working more than forty hours a week making around $75K a year, and everyone told me that was what success looks like. But when I visualized myself in those roles, I felt trapped. I am a deaf and HOH Latina who has always dreamed of creating something that reflects who I truly am: freedom, creativity, purpose, and work that actually lights me up.
So I took the risk. I built my business in the middle of the mess. I turned a tiny corner of my parents’ house into my first office, used what I had, and started showing up online as the kind of therapist I needed when I was younger, someone who makes mental health feel real and relatable.
It was not easy. I was learning how to be a business owner, a clinician, and a person healing all at once. But that is how I found my niche, working with Gen Z clients who are learning to finally put themselves first. Because that is what I did. I stopped doing what my parents wanted, what my partner wanted, and what society expected. I finally did what I wanted.
My purpose now is to help all my Gen Z baddie clients do the same, because life really starts when you start living for you.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Jazmin Cano, a licensed therapist and founder of Therapy Baddie, a mental health and lifestyle brand that helps Gen Z clients stop people pleasing, find balance, and build routines that actually feel good to live in.
I started Therapy Baddie because I saw how many of us grew up being the strong one, the achiever, or the caretaker who holds everything together. My clients are driven and self-aware, but often feel burnt out, anxious, or unsure who they are outside of constant doing. They want to feel grounded, confident, and consistent without losing their spark.
Through my virtual therapy practice for Utah clients and coaching programs for clients across the country, I help people work through anxiety, burnout, and identity struggles that come from putting others first. Together we create structure, routines, and mindset shifts that make life feel calmer, lighter, and more intentional.
I also design digital guides like The Baddie Reset Ritual and Who TF Am I? Identity Toolkit, which give people affordable, practical tools to slow down, reflect, and reconnect with themselves.
What makes Therapy Baddie different is how it makes mental health feel human and aesthetic at the same time. I speak the language of my generation while grounding it in real healing. My work helps clients romanticize their routines, rebuild self-trust, and remember that growth can feel soft and empowering, not clinical or cold.
I’m proud of creating a space for high-functioning, overthinking, self-aware people who are ready to stop surviving and start living for themselves. Therapy Baddie is all about helping you return to yourself and build a life that finally feels like yours.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn was the idea that life has to follow a safe linear path. Go to school, get the degree, get the job, and that’s how you become successful. I grew up Mormon, and for a long time, my idea of success and purpose was shaped by what I was taught to believe was right through religion, family expectations, and the American Dream.
At some point, I realized I was living for everyone else’s version of fulfillment, not my own. I had to unlearn putting everyone else first and start asking myself what I actually wanted. That meant taking risks, walking away from the safe route, and choosing to build something that aligned with who I really am, not who I was told to be.
Now, through my work as a therapist and coach, I help other people do the same. I help them stop performing for approval and start creating lives that actually feel like theirs.

How’d you build such a strong reputation within your market?

Honestly, being real. From day one, I’ve built my brand around authenticity, being unapologetically myself, even when it’s messy or vulnerable. I talk about the behind-the-scenes of growth, the anxiety, the heartbreaks, the figuring-it-out moments, because that’s what people actually connect to.
I think my audience trusts me because I don’t try to show up as someone who has it all figured out. I show up as someone who’s growing with them. My content reflects that. It’s conversational, honest, and rooted in self-awareness.
That vulnerability has not only built my reputation but created a genuine community. People see my growth as a young adult, as a therapist, and as a human, and it reminds them that they can grow on their own terms too.

Contact Info:

• Website: therapybaddie,com
• Instagram: therapy.baddie

Image Credits

Photography : @dp_visionz
Website: @leina.meg