We’re excited to introduce you to the always interesting and insightful Stellar. We hope you’ll enjoy our conversation with Jaysalee below.
Alright, Stellar thanks for taking the time to share your stories and insights with us today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?
Sometimes, I ponder what it would be like to pursue a conventional job. Society often portrays it as the safe and right choice, but it doesn’t resonate with me. I find more fulfillment in being my own boss and earning a living through my passions. This path, for me, signifies a distinct kind of success and happiness, unlike the rush to retire from a typical job.
Previously, I balanced a traditional job with nurturing my own business. I’d work from 5 am to 1 pm and then dive straight into recording, client meetings, filming, or events. While the stability of the regular job provided financial security, it didn’t bring me joy. My mind was always fixated on my business, making it challenging to commit long-term to the traditional job. Over time, the strain began taking a toll on me, both physically and mentally. Thankfully, I had a supportive circle that listened and believed in me.
After much contemplation about my future, I realized that as a businesswoman, playing it safe wouldn’t lead to success. Putting my business first was crucial. I made the bold choice to quit the traditional job and commit myself entirely to running my company.
The journey hasn’t been easy. There are moments when the stability of a regular job seems tempting, especially considering the importance of income and the consistent growth of the business. Running a personal enterprise comes with its highs and lows, particularly in the initial stages. The uncertainty and tough times have been daunting, but I always recall the days when I yearned for my business to be my sole focus. The support and belief from others fuel my motivation to persist, steering clear of returning to a traditional job, because my business embodies what I truly love.
Stellar, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Stellar, and I graduated with a communication major specializing in public relations in 2021. Soon after, I embarked on creating my own company, initially centered around assisting music artists with their development, events, and marketing strategies. However, as I delved deeper into the industry, I broadened my horizons. I ventured into production, branched into branding, and connected with diverse individuals, putting my skills to the test.
In September 2022, my company, Stellar Connect, officially became an LLC. The pivotal moment was marked by hosting The Come Up Shows, a significant award show, as our debut in the entertainment industry’s public eye.
Stellar Connect evolved into a dynamic PR agency specializing in entrepreneurship, education, wellness, and entertainment. Our core aim shifted towards elevating brands through meticulous organization, comprehensive marketing and branding strategies, media exposure, event management, and more.
My journey began as a music artist manager for Bronx Drill artist Shorty Reezly. Since then, I’ve had the privilege of collaborating with a diverse array of talents, spanning creative platforms, recording studios, influencers, and beyond. The role of a publicist and leading a creative agency has become my passion, channeling efforts into increasing awareness for individuals and their brands.
I firmly believe in collective growth and support at the summit. Through Stellar Connect, we offer an array of services, from press and media kits to event curation and consultations. Our campaigns emphasize marketing, branding, advertising, media outreach, press coverage, and event execution.
The sense of community we’ve cultivated within Stellar Connect fills me with immense pride. Witnessing the progress not just within our clientele but also within the company itself has been incredibly rewarding.
As a publicist, witnessing my clients evolve and flourish in their craft is immensely gratifying. The ability to manifest our ideas creatively is a truly magical experience.
My brand, Stellar Connect, embodies a way of life—a philosophy centered around wellness, self-awareness, skill enhancement, education, and mutual support. It’s an evolving entity that grows and adapts. My hands-on approach and genuine care stem from the belief that many falter due to the lack of support, organization, and awareness. If I can contribute to bridging that gap, why not?
Ultimately, I want people to grasp from my brand the notion that being your own boss and achieving your aspirations is within reach. Stellar Connect is more than a service; it’s a lifestyle that fosters growth and empowerment.
Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?
As a creative and business owner, I’m often confronted with opinions about this lifestyle choice. The perception tends to revolve around its unreliability, the relentless 24/7 commitment, and the substantial mental, physical, and financial investments it demands.
Some days may see business slow down, while others might find me isolated, dedicated to working round the clock.
It’s challenging for those outside this realm to comprehend that, as a business owner, I’m not merely chasing fleeting success; I’m envisioning the long-term trajectory of where I aim to be.
Non-creatives often struggle to grasp why some of us opt for a more strenuous path and willingly undertake significant risks. I wish more people understood that this journey is a gradual process demanding patience, unwavering hard work, and a solid support system. It’s not just about immediate gains; it’s about building something sustainable and meaningful over time.
We’d love to hear the story of how you built up your social media audience?
In expanding both my audience and my clients’ reach, I’ve concentrated on crafting a brand that resonates within the right niche. This involved curating content that not only aligned with my brand but also appealed to my personal tastes while maintaining a consistent posting schedule. Engagement played a pivotal role—interacting with other accounts to foster a thriving online community.
Stepping out of my comfort zone, I’ve ventured into creating diverse and engaging content, despite not always feeling entirely at ease in front of the camera. This shift has helped me stay active and relevant on social media. To aid in content creation, I’ve found Canva to be a valuable tool, particularly for crafting appealing graphics tailored for various social media platforms.
Contact Info:
- Website: https://stellarconnect.wixsite.com/stellar-connect-llc/home-1
- Instagram: https://www.instagram.com/the_stellarconnect/ (@0fficially_stellar)
- Youtube: https://www.youtube.com/@stellarconnect222/featured
- Yelp: https://www.yelp.com/user_details?userid=HtixjINB_1SSzTutBu-D_Q
Image Credits
Photographers – Iconic – JD Visualz -Zae Featuring: The Come Up Shows Music Artists Lyrivelli, Diany Dior, Afrodite, and Quavo