We caught up with the brilliant and insightful Jaye Mosby a few weeks ago and have shared our conversation below.

Jaye, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?

I am a NICU Angel Mom. My first son, Jordan, was born at 26 weeks. He lived for five weeks. After that experience, I lost three more babies to miscarriage. After years of unsuccessful fertility treatments and being told I could never carry a child, I fell pregnant with my son, Emerson. At 23 weeks, I threatened miscarriage again, but emergency medical intervention and 13 weeks of bed rest allowed me to carry him to term. I remember while being a NICU mom, I just needed some semblance of normalcy, so I wanted to dress my son like all mothers, but since he was so tiny, there were no clothes readily available to put on him. Whenever I walked into the NICU, he was either in too big clothes or swaddled because the clothes were not NICU-approved. Fast forward to having Eme, I realized that not too many options focused exclusively on boys. The big stores would have 20 racks of girls’ clothes and 3 for boys, and none of the boy stuff matched. Dressing Eme nicely became a chore and something that I had to put effort into. After leaving the practice of law for 23 years, I decided to focus on my passion, and EmHerSon Boytique was born, emphasizing Jordan’s Closet Preemie Collection.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Please see the previous explanation of how I got into this industry.

Since I got started on this chapter later in life, I did not have time to do the research and develop a business plan, and then meticulously plan to get my business off the ground. I had to dive in head first and have endured some growing pains. I have made some mistakes and continue to make more. I pride myself on being creative in my errors so as not to continue making the same mistakes over and over again. I am still trying to find my niche in this market, but I have met some great people that have helped me along the way.

I have been in business for less than a year, but I have grown as a businesswoman. I am in the process of securing grant funds for a partnership program under Jordan’s Closet Preemie Collection. That program is called Beyond the Medical Practice. In this program, JC will partner with various NICU departments and doctor’s offices to assist them in building their clothes closets for mothers who unexpectedly give birth prematurely. Providing this clothing is one less thing for NICU parents to figure out in an already stressful situation. It’s a small gesture with a profound impact.

What’s worked well for you in terms of a source for new clients?

Pop-ups have allowed me to get out and meet people with similar stories. I have NICU moms and dads come up to me all the time to recount their tales of their NICU experiences and the difficulty in finding clothes for their early arrivals. The Preemie Parent group is one that no one willingly becomes a part of. Membership transcends racial and socio-economic differences. We are a tribe that seeks solace and comfort in sharing our similar pain and celebrating the sought-after happy endings.

We’d love to hear a story of resilience from your journey.

After losing four babies, I knew I was meant to be a mother. After enduring an abusive relationship, I knew motherhood was my end goal, and I was willing to get there either biologically or by adoption. In hindsight, if I had taken a different approach to the curve balls life has thrown me, Emerson would not be here, and I do not believe my life would be as fulfilled as it is now. Simply put, I HAD to go through the storm to appreciate my Sonshine!!!!

Contact Info:

• Website: emhersonboytique.com
• Instagram: emherson.boytique

Image Credits
Ray of Sunshine Media