We’re excited to introduce you to the always interesting and insightful Jay Jones. We hope you’ll enjoy our conversation with Jay below.
Jay , thanks for taking the time to share your stories with us today Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?
At one point, yes. I was a full-time employee at an ad agency. My journey is more circuitious than most. I started out in customer service roles, then sales, then marketing. Along the way I kept finding ways to interpolate copywriting into each as I worked to get into the role of Senior Copywriter. Finally achieving it was a dream come true. I was working with some great people and doing the work I always wanted to do.
When I first started college I wanted to be a video game designer, but coding all day didn’t appeal to me. Haha!
Looking back, I could’ve sped up the process by not resisting the call of writing. Honestly, it’s been a part of my life since 14 years old when I started writing poetry. From there it progressed into novel writing and I’m working on publishing a mystery novel called, “The Profiler: Enter Locklear Roosevelt.”
Jay , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Pain was my introduction to copywriting. Sounds bleak, but it’s what was required to get me where I am now. I came up in an environment where my opinions/thoughts didn’t matter and if I dared to express them, I’d be punished for “not staying in a child’s place.” So, I learned to keep quiet. That actually was a gift that fueled my imagination. I dreamt of better things for myself in the future. However, I couldn’t remember them all so I began to write them down.
These thoughts turned into poetry, book writing, and ultimately copywriting/investigating and exposing scammers.
When it comes to the products/services I provide, I’m a copywriter that gives business owners and brands more time. Time to innovate and create new things while they don’t have to worry about how they’re spoken about because I adopt/improve their voice/tone, making it more resonant with their potential customers.
Regarding the scams I expose, I go into great detail about how scams work, how these cybercriminals target job seekers, real companies and business owners so they can defraud people without penalties. My goal is to expose and embarrass them because they’re taking advantage of people in one of the most vulnerable times of their lives.
I’m most proud of doing copywriting work that is authentic to who I am and not writing for the sake of it. Also, removing over 12,000 fake jobs and over 6,000 fake resume writers/recruiters from LinkedIn. I want people to know when you see my work online and should we meet in real life, I’m the same. This isn’t a persona or a character, it’s me.
Sure, #TheProfiler has come to mean many things to many people, but at the core it’s me saying no to scams, no to deception, no to allowing people without a conscience take advantage of others. I’m one man, but that’s more than enough to make a massive difference.
Can you share a story from your journey that illustrates your resilience?
There are many, but the most prevalent one is being laid off. As I said, it was my dream job and I didn’t plan on leaving it. I wanted to develop and grow in the company and take the next step in the creative career trajectory that was outlined in my touchbases/one-on-ones. Yet one morning without warning I got a message saying, “hey hey — got a few to chat?” from my manager.
This wasn’t unusual because we’d routinely have impromptu calls to discuss work, life or anything else interesting. However when the screen came up and HR was there, I knew what was up. I remained composed, but inside I was scared, felt betrayed, furious, and wanted to lash out, but instead quelled all that and made it through the call.
I didn’t even have a portfolio of work at the time because I was in the middle of working and as a creative copywriter, it’s challenging to build a book because it’s project after project after project. This forced me to make one. My current portfolio I made in four days Over time I’ve refined it, added stats and relevant images, but I knew I had to move fast to give myself the best chance in this job market.
I quickly realized this was not the job market from years ago. When I transitioned out of my job before my most recent one, back in 2021, it only took me three months to find my last job. As I write this, I’ve been out of full-time employment for over a year. Since I was 14 I’ve always had at least two jobs. Tough doesn’t do enough justice to describe how bad this job market is.
I was immediately approached by scammers when I announced I was open to work on LinkedIn. Initially I just blocked them and kept going thinking they would just be an annoyance I had to deal with, like a gnat you keep missing when you try to hit it.
Then I asked myself, “Why do I have to endure them? Why does anyone have to?”
From there I decided while I look for full-time work, I’ll expose them and help job seekers who can’t easily see what I can avoid being scammed. I’ve been exposing scams almost daily for over 7 months and have only missed posting about them about 8 days within that timeframe.
I do it because I remember what it was like to be scammed as my own brother stole my identity when I was 19. I remember the fear hearing the credit card company on the other end of the phone tell me I owed them over $6,000. I thought I was going to go to jail. I had to fight them to get information about who opened the credit cards, file a police report and dispute/lock down my credit report. Once I confirmed the address they sent credit card statements was his at the time, I called him and gave him the chance to admit it. I knew he did it, but wanted him to say it. He never did. We haven’t spoken since. I’m 37 now.
Is there a particular goal or mission driving your creative journey?
Doing meaningful work and ending abuse in all forms. In this context abuse against job seekers and real professionals who want to earn a living in an upright way in a time/economy that is hard for everyone.
Contact Info:
- Website: https://jonesdoyoucopy.com
- Linkedin: https://linkedin.com/in/jonesdoyoucopy