Alright – so today we’ve got the honor of introducing you to JAVIER COTTLE. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, JAVIER thanks for taking the time to share your stories and insights with us today. Can you talk to us about how you learned to do what you do?
I learned how to YouTube primarily from watching other YouTubers! Amongst the sea of content out there on YouTube, there’s always something for someone and I find it easy to learn from other creators regardless of the subject or niche. Likewise, I did take a small YouTube course from one of my favourite creators Matt D’Avella which helped nudge me into actually creating my first video.
Knowing what I know now, I feel like YouTube is legitimately the best platform for learning plain and simple. Even today, it’s my go-to for learning on the regular basis whether is related to my creation, or even my day job as an accountant.
As for the skillset going into creation, I honestly find both patience and determination to be key. A lot of people will see 12 views on their first video and call it quits, but the main thing is simply to keep going for the love of the craft, not for the numbers.
The main obstacle for me that stood in the way of learning more was thinking I HAD to take courses or learn directly with a mentor. For a while, this mindset stunted my learning, all the while everything I needed to learning anything at all is already on YouTube.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I find myself seriously unserious!..If that makes any sense! I originally started my creator journey simple for wanting to scratch my creative itch during the pandemic. As someone who crunches numbers all day that itch grew to the point where I just HAD to make something. That something ended up being my YouTube channel.
For myself, I’m most proud of how I’ve figured out a way to showcase and review the latest tech from a real life perspective. While a lot of people love tech videos that are more technical or spec-based, it turns out A LOT of people like the opposite, or a mix of real-life tech reviews that focus on experience. Likewise, the companies I’ve worked with on my channel have shown incredible support of this type of content which is totally awesome.
It’s interesting how much more fulfilling creating content has become once I focused on making content for other humans vs. an ever-changing algorithm.
What’s the most rewarding aspect of being a creative in your experience?
For me it’s gotta be some of the comments I get that really do make the videos I make feel worth it. Once I started opening up more on my personality, my life, myself as a person, my likes and dislikes, people seem to have resonated with it far more than before.
The wild thing is it took me 4 years to figure that out almost, but when I see incredible comments from other exhausted parents, gamers, musicians, etc, it really hits home that I’ve made a connection with someone simply from working on my passion project.
We’d love to hear the story of how you built up your social media audience?
Sorta what I touched on before – wanting to scratch that creative itch! I’ve always been passionate about tech, cinematography, and other people, so YouTube ended up being the thing to sort of push all of these together. I can’t remember exactly where I read it but pretty much I saw “If you’re worried about getting zero views on your first video, you’ve got nothing else to lose but your time spent learning something you love”.
Pretty much, don’t worry about getting no views! Make the content for the love of the craft and keep on creating. The views will come.
Also, the reality is, the first 100 videos you make might be totally awful, so consider the first 100 “training wheels”
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