Alright – so today we’ve got the honor of introducing you to Jason Soto. We think you’ll enjoy our conversation, we’ve shared it below.

Jason, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

While freelance writing for a music platform, one of my assignments was to write an article on a rapper named Jonni Apollo. After reading the publication, he reached out on social media to show thanks. He called me the Hermes of Media (messenger of the gods). His compliment was sincere and always stuck with me. When it came time to start my independent Hip-Hop platform, Rap Olympus Media felt like the name that best aligned with my goals.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Rap Olympus Media is a platform for all independent Hip-Hop artists. We don’t measure success by accumulated streams or followers. Instead, we focus on passion and dedication. Through our articles and interviews, we highlight the people behind the music. We don’t care about the best-dressed artist at the MTV Music Awards or who’s dating who in the industry. Our only concern is the underdog fighting tooth and nail to make an impression. The community embraced us with open arms, and that’s all we could ever ask for. We are proud of the relationships we’ve built through music and look forward to being the bridge that connects them all.

How did you build your audience on social media?

Building an audience on social media is hard work when doing it organically. Platforms like to inflate their numbers by hiring bots to follow and interact with their posts. In the words of our mentor, Tommy Danger, we believe slow motion is better than no motion. Our followers mainly consist of artists, producers, managers, and fans of the music culture. Each follower gained organically.

When we first started, we covered a producer from Chicago named S7nlee. After his article went live, we received a large number of Chicago-based artists who were interested in being featured on our platform. Through word of mouth, our clients began to grow each week. The same rinse-and-repeat cycle happened with artists from New York, New Jersey, Texas, and Canada. You can’t expect to build a following with a community if you don’t genuinely interact with them. Support is usually a two-way street.

How do you keep in touch with clients and foster brand loyalty?

When interacting with a loyal client, behind-the-scene work goes a long way. They might need promotional art for a new song, so we’ll put together something to show our support. If we have a concept for a new project, we might design some cover art to spark their creativity. Our Sauce Monthly installment is a great way to show them we’re tuned in. We encourage them to submit new music for consideration every chance they get. Our work doesn’t stop at just writing articles. We tag along for the ride and celebrate their success.

Contact Info:

• Website: www.rapolympus.com
• Instagram: https://www.instagram.com/rap_olympus_media/
• Youtube: https://www.youtube.com/channel/UCVxUZeQ1tOOS_cNqoSLDMqQ