Alright – so today we’ve got the honor of introducing you to Jason Peteler. We think you’ll enjoy our conversation, we’ve shared it below.

Jason, thanks for joining us, excited to have you contributing your stories and insights. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

what sets my approach apart from the typical luxury real estate agent is my heavy focus on video and digital marketing, which goes beyond the industry standard. While most agents still rely on traditional methods like print brochures, open houses, and static listings, I take a much more immersive and dynamic approach to showcase properties. For me, it’s all about creating a digital experience that allows buyers to feel like they’re already living in the space—even before stepping foot in it.

Instead of just posting a few static photos, I leverage high-quality video tours, drone footage, and 3D walkthroughs to provide a multi-sensory experience. This allows potential buyers to truly “experience” the home, with detailed visual storytelling that highlights the architectural beauty, the flow of the space, and even the neighborhood’s lifestyle—all from their device. And with the rise of virtual reality and AI-powered features, I’m always experimenting with new ways to push the boundaries of how we engage with properties online.

One of the key differentiators in my marketing strategy is how I create branded, cinematic video content—not just for the home, but for the entire lifestyle surrounding it. For example, I’ll often shoot a “day in the life” style video that shows what it would be like to wake up in that house, stroll to a nearby café, visit a park, or dine at a local restaurant. I think that’s what really resonates with today’s buyer—especially in the luxury market where the experience of living in the space is just as important as the home itself. It’s about creating an emotional connection.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I got into real estate after spending several years in the creative and digital marketing fields. Initially,I worked as the Marketing Director for a luxury firm in Los Angeles called Rodeo Realty. My transition into real estate happened somewhat organically: I had always been passionate about homes, design, and architecture, but it wasn’t until I saw how the traditional real estate industry wasn’t fully utilizing digital marketing that I realized how I could make a real difference. There was such a disconnect between the way luxury homes were being marketed and the way modern consumers engaged with brands in other sectors—especially on digital platforms like social media, YouTube, and even virtual tours.

I set out to change that. I combined my background in storytelling and video production with my love for real estate to create something new. Now, my focus is on producing high-end video content that elevates each property I represent. I believe in presenting homes as more than just a list of features—they are settings for a lifestyle, and video allows me to showcase that in a way that photos or static listings simply can’t.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy I’ve found for growing my clientele is personalized, relationship-driven service—it’s all about providing my clients with the utmost attention and ensuring they feel genuinely cared for throughout their entire journey. Luxury real estate isn’t just about buying and selling homes; it’s about building lasting relationships and delivering an exceptional experience at every touchpoint.

We’d love to hear about how you keep in touch with clients.

As a luxury real estate agent, maintaining strong, personal relationships with clients is key to building brand loyalty. My focus is on providing exceptional, individualized service that makes clients feel valued not just during the transaction, but long after it’s completed.

Here’s how I do it:

1. Personalized Communication

2. Exclusive Content and VIP Events

3. Tailored Value-Added Services

4. Holiday and Special Occasion Acknowledgments

5. Leveraging Social Media and Digital Touchpoints

6. Post-Transaction Follow-Up and Ongoing Value

7. Exemplary Client Experience

Contact Info:

• Website: https://www.JasonPeteler.com
• Instagram: https://www.instagram.com/jasonpeteler/
• Linkedin: https://www.linkedin.com/in/jason-peteler

Image Credits

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