We’re excited to introduce you to the always interesting and insightful Jason Palmer. We hope you’ll enjoy our conversation with Jason below.

Alright, Jason thanks for taking the time to share your stories and insights with us today. What do you think matters most in terms of achieving success?

You need several qualities to be successful. One thing you need is smarts. You need to be able to identify an area where you can add value, and you need to be able to identify how you can fill that void in a unique way. You don’t necessarily need overwhelming smarts to do this, but you will need some (and maybe some creativity).

A second pair of qualities are drive and courage. Being successful at anything means that you have to take a step toward believing in yourself and your capabilities, and you have to take action to create a reality. Courage allows you to take a step out on faith for what you believe is worth pursuing, and drive allows you to keep working to pursue your goals through long nights and challenging problems.

Another thing you need is grit. There will be plenty of times when people doubt you, and when you question your own decisions. There are tons of products and services out that I never would have thought could meaningfully or profitably exists, but they do. I couldn’t have been the only one thinking that. When those business owners faced adversity from doubters, they hunkered down and kept moving forward.

I think everyone knows these qualities are important. Most people wish there was some secret to being successful. There’s not. But there is one huge quality that most people ignore: patience. Overnight successes are years in the making. You’ll probably need to hone and sharpen your skills, market your product, and improve your services for some time before you make it big (whatever that means to you). On the way, you’ll need smarts, drive, courage, and grit. But undergirding it all is patience, and realizing that your steady work, if you are consistent, will reap big rewards.

We’ve all had some sort of success throughout our lives. Think on it, and you’ll find that you used all of these things.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m a native of Bluefield, Virginia, where I went to Graham High School. I went to William & Mary for college where I majored in Government and minored in Math, and then I attended law school at Vanderbilt. I’ve prided myself on doing a lot of things and being well-rounded, and I think I’ve been able to accomplish that with a strong education and varied interests.

For about 20 years now, I’ve balanced my intellectual curiosity with a love for weight training. It has taught me many of my core values like dedication, consistency, and hard work. Fitness is part of who I am.

Unfortunately, I diverged from fitness for a little while. I entered private practice as an intellectual property and litigation attorney. I did well, but I began losing the fit part of me; I started losing some identity, some of what made me well-rounded to begin with. So, I took a chance and changed it. I forced myself back to the gym, and I opened my own intellectual property practice so that I could better control my physical fitness. This was a huge turning point in my life.

As an attorney, I deal a lot with trademark, copyright, and entertainment-related issues. I often represent people or businesses that want to acquire trademark rights or registrations, monetize their trademarks, or protect their trademarks from infringers. The same goes for copyrights. I’ve been able to use my knowledge in these areas other areas of the law to represent clients in the entertainment industry. The knowledge I’ve gained has been invaluable, and the help I’ve provided my clients has been immaculate (if I do say so myself). I wouldn’t be here if I didn’t take control.

Taking control eventually led to the creation of my fitness product company, MOOR, which makes magnetic phone mounts for athletes. Our flagship mount is called a Spotter^TM. Knowing my background and love for fitness, this might not be a surprise. But still, an attorney creating a fitness product out of the blue is still uncommon, and it probably still gives rise to questions. Here’s what happened: my time as an attorney made me a problem solver. I’ve always been one to take the initiative to make things happen. One day in the gym, I saw that everyone had a phone with no place to put it. It will get dirty (or trampled) on the ground, or it will take up a perfectly good bench someone else might want to use. So, I did my research and created a solution after being unable to find a good existing solution to this problem.

I’m most proud of having the courage to believe in myself and my own abilities. Starting my own law practice and creating MOOR were both risky endeavors that still present their own challenges. But I’ve done great things with both, and I’ve found success with both. I would have experienced neither of these if I didn’t have the courage to give myself a chance.

Can you open up about how you funded your business?

For MOOR, I cobbled together funding from several sources. We obtained preorders to fund our first big production run, but I also added my own funds and utilized credits cards and introductory 0% interest rates to get the job done. I highly recommend avoiding the credit cards and 0% interest rates, since those come back to bite with a vengeance. Granted, funding is hard sometimes, and as a brand new business, it was extremely difficult for me to find any other funding to make this company a reality. My biggest advice is try to do a “friends and family” round of funding if you can. Bring that idea to life somehow.

Can you tell us about what’s worked well for you in terms of growing your clientele?

For MOOR, honesty and trustworthiness have been my greatest assets to growing my customer base. My customers know exactly what they’re going to get when they order from us, they know we will treat them fairly (even if to our detriment), and they trust the quality of our product. I’m keen on providing excellent customer service because I’m proud of my company and I want to make sure my customers are satisfied. That causes them to love their purchases more, tell people about them, and help create a community around the product that prospective customers want to join. When growing your client or customer base, don’t overlook the clients and customers you already have. They’re the ones that support you already, and they’ll propel you to bigger and better things. Take care of them.

Contact Info:

• Website: liftmoor.com; palmer.law
• Instagram: instagram.com/liftmoor
• Facebook: facebook.com/@liftmoor
• Youtube: youtube.com/@liftmoor

Image Credits
Huckleberry Photograph (Nashville, TN) – headshots Glenn Fajota Photography (Virginia Beach, VA) – product photos