Alright – so today we’ve got the honor of introducing you to Jason Miller. We think you’ll enjoy our conversation, we’ve shared it below.
Jason, looking forward to hearing all of your stories today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? We’d love to hear the backstory the illustrates how you grew the firm
Companies grow and scale because they put in the work. The key to scaling any company is taking it through the proper procedures that allow it to scale. You have to create and optimize a process that works for you, your customers and your Niche. For my company it’s pretty end to end and starts with acquisition and ends with making every customer your biggest cheerleader.
Many young or even seasoned business owners forget one of these steps or they have a bottleneck in the system somewhere. The secret sauce really is not a secret. You scale a company by optimizing the following steps.
**Internal process and procedure to support the above customer pipeline.
Then the next conversation becomes a “Growth” Conversation. Many business owners think they are one in the same. In reality growth and scale are two sides of the business working in parallel. Growth being people and process and scale being the monetary side of the business. These areas must run in parallel so there is no imbalance in the infrastructure.
As far as meaningful moments go. I think some of the most meaningful moments are those small wins. You see a first result when you get started or you get your first customer. For our company a very meaningful moment just came this year. I woke up and was notified by our public relations team that Forbes Magazine had just released a feature on our company. It’s not always about money, business is about being proud to serve your community and create meaningful footprints.
As far as obstacles go there are hundreds of them. I call them landmines because we often have no idea that they are coming. It could be as simple as a part of your technology has failed and you have no idea why your sales stopped all the sudden. Tactical task management is a everyday obstacle in a business. You have to manage your business from the CEO seat, not the seat of the operations manager. Learn to shed tactical tasks so you can do your job effectively.
As far as mistakes go. I don’t believe in mistakes, I believe in lessons. Every business owner out there learns lessons both good and bad. I have learned a share of my own while creating multiple companies. We drop the ball on a customer follow up and now it creates issues or refunds. If you are reading this as a business owner you already know the buckets full of issues that come up everyday.
One of the key things I think I can share with the audience today that is far overlooked by business owners is self-guided leadership. As a leader of a organization you have to balance your own plate before you can try to balance those in your c-suite or staff sections. You have to align your business plan with your life plan so you have the proper synergy between your home and work life. If you can’t effectively lead yourself than how can you possibly expect to lead others.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Foundation of the Strategic Advisor Board
In 2016, I had a vision of creating a company that could help small businesses grow and thrive. I didn’t want to disable them with fees before we even got started, and I also wanted businesses to keep the revenue they had already generated on their own. But I wanted to help businesses grow and take a larger piece of the marketplace. My vision was to be the opposite of the huge consulting firms and create custom solutions that resulted in Rapid Revenue for small businesses. We wouldn’t get paid unless we helped create a result. Most said I was crazy and that it would never work. I continued the course, and we have helped hundreds of companies shift and pivot and grow.
The Strategic Advisor Board was forged out of the sheer desire to be different, to go left when everyone else was going right. To disrupt the market and shift the “consulting model” into a more streamlined company that helps small businesses get results. The focus is on the business, the immediate needs of the business in its stage of development, and the long-term strategy to create robust growth within the company. I surround myself with experts in other areas of business so we can provide the best solutions for our clients. The best part is that we have a trusted network of business service providers under the Strategic Advisory Board (SAB) umbrella to fulfill the steps in the strategy. The SAB is your business growth authority and solutions resource center.
Our reason is very simple. We have all been through the yo-yo of business ownership. My design allows us to help business owners finally put down the yo-yo and surround themselves with ten professional working CEOs who have been there and done that. Who have gone through the challenges of ownership and came out the other side successful.
The Power of 10
The Strategic Advisor Board (SAB) is one of a kind in the marketplace. Ten CEOs in the SAB are powerful leaders in their own business brought together under one umbrella to provide the best growth strategy and path for small businesses. The collective experience in the SAB established their business growth model in many different interactions with their clients. Not only does the SAB identify a comprehensive growth strategy for businesses, but we also partner with the business owners to execute the strategy through the short-term strategy and the long-term goals. The SAB is focused on custom solutions and strong relationships.
The power of the SAB is in the diversity in the background and approach within the board. The differing backgrounds of the board members enable the strategies to be articulated for businesses at any stage, but in particular, those businesses that have grown and are sustainable and ready to begin reaching a larger audience, engaging more clients in their business, and are ready to create additional streams of revenue in their business. An all-inclusive strategy map adjusts with the needs of each business to grow and scale the movement of the marketplace. The additional power of the SAB comes from the network of trusted partners to help businesses execute the strategy. With
over 75 referral partners in the SAB, the guesswork is taken out of the planning and how to
implement the solutions.
Rapid Revenue and Results Model
The Rapid Revenue and Results model acts like a model airplane. There is your vision of the completed product, a clearly articulated, step-by-step process to help you achieve that vision, all of the necessary pieces of the model, the tools needed to put together the pieces, and the glue that holds everything together to finally complete the product.
The SAB acts in a similar way. The SAB creates a unique vision in our partnership with the affiliated business. That framework serves as the guiding path for a business to follow. Then the step-by-step process to generate quick revenue to pay for their next stage of growth. Next, we implement the strategies to help achieve that vision. We use our trusted toolbox/network of trusted service providers to provide the necessary connections to implement the strategies. The glue is the consistent interaction with the SAB board members in our partnership to ensure we are moving your business to the next level. We copilot the strategies with you to adapt to the changing conditions in the marketplace and ensure the business’s success.
The long-term strategy architecture serves as the roadmap for the business that focuses on a lasting foundation and community. We explore strategies of how to best engage your ideal client, create a consistent base of referral partners, explore multiple revenue streams in your business, and help create your exit strategy for when you are ready to depart the business.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Reputation is everything and you can build it over a lifetime and ruin it in less than 30 seconds. We have gone through great lengths to create quality services for our clients. This in turn has gotten us noticed on the national media stage multiple times to share our story. If you focus on giving more value than you promised as a business than your clients will award you for it. They will give you gret testimonials that build your credibility on platforms such as Google My Business and BBB. These are trusted platforms that you can have your customers leave their feedback. Provide great service and the rest will fall into place!
What’s been the most effective strategy for growing your clientele?
The best way you can grow you client base is just be yourself. Be real, be genuine and don’t run a company with smoke and mirrors. If you are a small company, it’s OK to be a small company or as I call it a “Little Giant”. Own that and embrace that as you grow through the business lifecycle. I see so many pop up firms that want to “Look” like a giant when in reality they are not. This leads to hard lessons and can ultimately have a very negative effect on a business as it will ALWAYS effect the fulfillment process. Be who you are and embrace the shoes you currently fill and grow from there.
- Website: https://www.strategicadvisorboard.com
- Instagram: https://www.instagram.com/strategicadvisorboard/
- Facebook: https://www.facebook.com/strategicadvisorboard
- Linkedin: www.linkedin.com/in/jasontmiller-sab
- Youtube: https://www.youtube.com/channel/UC6pqm8BJ1QsQWcMwjNJakEA
- Other: Podcast: https://www.strategicadvisorboard.com/sab-podcasts