We were lucky to catch up with Jason Hall recently and have shared our conversation below.

Hi Jason , thanks for joining us today. So, what do you think about family businesses? Would you want your children or other family members to one day join your business?

I’ve worked and lived with my husband for close to 20 years. We’ve created and run five small businesses together in different parts of the country. Doing so can be tricky, but happiness all lies in balance and focus.

Work/life balance is so important particularly in the beginnings – you want to establish a healthy foundation on which to grow. So, our rule of thumb was always that we can talk about work at work, while driving to work or attending a work function, but NOT at home. Home is our time to relax, recharge and unwind from the stressors of entrepreneurship. Risk is not easy, so anxiety usually comes with it. Balance helps to alleviate that.

Focus is all about assigning work tasks/duties based on the strengths of each individual involved – what positive resource could they bring to the table. Each team member should and will bring a different strength. No one should or could do it all. That’s important to your success – don’t get bogged down by everything.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Jason Hall. I began my career journey in the creative arts and slowly began to transition into the life of an entrepreneur. My husband, David, first introduced me to the beauty industry as he was a top hairdresser for years prior to meeting me. We began to “bite the bullet” and dive into small business by opening RED 7 SALON in downtown Chicago. To our surprise and raw gumption, it was a raving success! We grew to have two salons, a team of 50 and many awards to our name.

After 17 years, we decided to make a change and move south. First, to Savannah, GA where I worked with Savannah College of Art & Design as their Operations Manager. Next, we moved to Fort Lauderdale to experience fabulous beaches and the south Florida lifestyle. After that, we did a brief stint in Key Largo where we opened a salon/spa within the infamous gates of the Ocean Reef Club.

We finally landed in St. Petersburg, FL – a vibrant, diverse community filled with amazing artists, beautiful sunsets and the perfect VIBE! We opened our current business, Pageboy Vintage Market, Apothecary & Haircutting Studio on 9/22/21 in the northern downtown core and have grown since then!

What do you think helped you build your reputation within your market?

Be real. Be you. Don’t ever try to be something you’re not – it won’t sustain itself. Don’t be a copy cat of someone else. Be you. If people don’t like it at least you were authentic.

Also, pushing out constant content on your social channels is key. Being kept “top of mind” with your clientele is super important and social media helps with that.

We’d love to hear the story of how you built up your social media audience?

Naturally. Don’t buy any social media packages from management companies. In the beginnings, do it yourself. You know the most about your brand and so it should be you who leads the charge. Initially. As you begin to grow and will, most likely, become a bit overwhelmed – that’s when you delegate it out. However, delegating social is more than just having someone else do it. Whoever is in charge of the account needs to continually re-establish the brand VOICE. Repetition and consistency is key. Good luck!

Contact Info:

• Website: www.pageboystpt.com
• Instagram: @pageboystpt
• Facebook: @pageboystpt
• Yelp: Pageboy Vintage Market, Apothecary & Hair Studio

Image Credits
Eric Sanchez