We were lucky to catch up with Jason Euler recently and have shared our conversation below.

Hi Jason, thanks for joining us today. What do you think it takes to be successful?

Success can never be summed up in one moment or action I believe. Success is defined as the accomplishent of an aim or purpose. At the end of the day for each person it comes down to what their definition and view of success is. Step 1 toward becoming successful is defining what it is for yourself. For me that’s waking up everyday and having joy in what I do and that’s when you’re able to fall in love with the process over the result. It takes having a goal and more importantly having a plan with that goal and the heart to always execute. Achieving anything of great value takes consistentcy and persistency. If you can develop those two things you will be able to perservere the obstacles that will inherintely come. The great thing is that if you have Passion that’s what will carry you through those difficult days and allow your to perservere. We find Passion in the journey and the beauty of growth more often than we do in the result or the desitination.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I attended Mad Decent Block Party in 2016 reluctantly not knowing what to expect. Dance Music was never a taste of mine and I had never been to a festival with only that style of music. The next day after having the time of my life I looked at my phone screen and realized I had a $80 Uber charge on my phone. The trip from Rawhide to Tempe during Surge Pricing wasn’t gentle to a young Millennial like myself. Fast forward two months and global 2016 is approaching. Deciding to go last minute I decide to solve my biggest issue from my first experience. Transportation. At the age of 19 I would run Party Buses from Tempe to what was then known as Axis Radius Night Club which hosted their Twist Thursdays an all 18+ night. One of the few of its kind in the heart of Old Town Scottsdale. For $20 you could have all the Redbull you wanted and a round trip to and from Old Town having a blast with sub woofers and music blasting on the party bus.

Back to Global, I decide to take my experience from 5 years ago and apply it to my problem a week before the Festival. 3 days later and 65 Venmo transactions later I had an over capacity Bus rolling blasting Dubstep on the way to my 2nd Festival.

Global 2016 is the night I realized I wanted to work in this industry.

That night at 3am I created our company gmail account. I didn’t know where to start but I knew that cost me $0.00 and it was a way to start. Next came the facebook, twitter, and Instagram accounts. Every process requires simple steps and many tend to overcomplicate where to start when they have their idea. My first business move. Scale the Party Buses. My 2nd move, find people who have talents that I don’t have. Good hearted people. My 3rd move find a “why” behind what I’m doing. The “why” was to take a beautiful platform surrounded by good people and use it to give back and cause real change in our world. Thus we founded on the basis of giving back. Not just our monetary funds which we donate from every event we do but through our time through volunteering which is donating our most precious asset that anyone can give.

OCTIV went on to host multiple shows including Bass City Block Party 2018, transported hundreds safely to Arizona’s biggest festivals and worked with venues across the valley. We started as a bunch of kids running party buses and grew to a credible LLC hosting events with headlining Artist’s such as Crankdat, Cazzette, Lumberjvck, Westend, Kandy, R3LL and many more . Solve a problem, help others, and create a community.

Can you open up about how you funded your business?

I started with $500. That’s what it cost me to rent my first Party Bus. After that I immediately donated 10% and the rest I put right back into the Company buying Logos, Website hosting, and Reserving Busses for the next Festival. Every cent that was made was funneled right back into the Company. Anything additional that I needed was fudned from working my 9-5 sales job that I did every week while I built the Company on the Side. Eventually I needed even more capital and went as far as going to Garage Sales on weekends and buying different things to flip on Facebook Marketplace and OfferUp which helped a ton.

What else should we know about how you took your side hustle and scaled it up into what it is today?

Eventually the side hustle grew big enough that I was able to be offered a full time roll from Relentless Beats. Sure. The side hustle was really started from a passion for being around Dance Music and the whole journey I shared. It scaled slowly over time and just grew from each mistake and each success. Some key Milestones I would say was Bass City Block Party a concept we came up and threw inside Hayden Square next to Mill Avenue. It was the largest show we had done at that point and it really was a statement event that put the Company on the map at that time with OCTIV. After that the milestones were really just consistency. We went on to throw a ton of events in 2018 doing multiple shows a week.

Contact Info:

• Website: www.jasoneuler.ventures
• Instagram: https://www.facebook.com/JasonEulerMGMT
• Facebook: https://www.facebook.com/JasonEulerMGMT
• Linkedin: https://www.linkedin.com/in/jason-euler-ba863b9a/
• Twitter: https://twitter.com/jasoneulermgmt
• Youtube: https://www.youtube.com/channel/UCEWO-worbkTGLnlu8QqzwOQ

Image Credits
Angelo Garcia, Jacob Tyler Dunn