We’re excited to introduce you to the always interesting and insightful Jason Bahamundi. We hope you’ll enjoy our conversation with Jason below.

Jason, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

The vision and mission for Run Tri Bike is to show that there is a spot at the starting line for everybody and every body. This isn’t something we say in the hopes of getting advertisers to spend their marketing budget with us, but is something we truly believe.

When I started the company, there was very little discussion about athletes from the middle of the pack to the back of the pack. There was less about people that didn’t fit the ‘typical’ representation of an endurance sports athlete. I wanted, and want, to change that narrative.

Our goal beyond that vision and mission is to be the voice of the everyday athlete. We strive for this by sharing stories of athletes overcoming their obstacles to reach their goals. By providing a platform for these stories to be shared we hope that we can inspire and motivate others to join us and prove to themselves that they can do more than they ever thought was possible.
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As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I have been in marketing for nearly 30 years. I studied marketing in college but fell into this industry because a friend’s mother’s friend had a job in the industry. I got hired because of that connection and have not looked back.

Over the course of 30 years I have been involved in various components of the media mix from buying and selling media to planning. This combination allows me to understand an advertisers marketing strategy and ensure that what Run Tri Bike offers can fit their needs.

Run Tri Bike is a multimedia platform with a demographic that consists of 65% Women aged 25-54 that are in the United States. They are fitness and health enthusiasts but also love movies/entertainment, news and hobbies as well as being shoppers. Companies looking to reach that target market will be able to leverage our platform in a cost effective manner.

For example, we have been working with blueseventy and topo athletic from the first day of our business. We have been providing them access to our audience that has resulted in a positive ROI for their brand. We have added other companies to our roster in the 3 years we have been in business and they continue to return month over month as the cost is affordable and our delivery exceeds their expectations.

How’d you meet your business partner?

One of the co-owners of Run Tri Bike is Aum Gandhi. I met Aum through our platform because he wrote a story for us that was featured in our How It All Started section. These stories are about how athletes got started in sport, the obstacles they overcame to get to their finish line. The stories that are shared are inspirational and motivational which allows others to see themselves in these stories and become active in our endurance sports.

After Aum wrote his story, we stayed in touch. One day he asked me for help with his writing business. In that same email, he mentioned that he handles social media. I asked him about that because as a solopreneur handling all the facets of the business, I needed help.

One discussion led to another and I hired Aum as the companies social media manager. He did such a great job with our platforms that I asked him to join the ownership group.

Beyond being part of the ownership group, he has allowed us to to offer social media management, amongst other marketing services, to clients who need the same help that I needed.

Have you ever had to pivot?

As an entrepreneur, pivoting is the name of the game. We are always looking at ways to improve our businesses because the changes, or pivots, can be done quickly and have a dramatic impact on the business.

A couple of years ago, I made the decision to stop printing and shipping our magazine. The cost of printing was manageable for us but the shipping costs kept creeping up to the point that it was unsustainable.

At that moment, I decided to pivot our business to 100% digital. We would still produce a magazine, but in digital form instead. Our advertisers appreciated the change to the digital magazine as it would allow for tracking but they also did not have to change anything from a production stand point on their end.

This conversion has also allowed us to grow our newsletter subscriber base as that is the only way to get the digital magazine.       

Contact Info: 

• Website: https://runtrimag.com
• Instagram: https://instagram.com/runtrimag
• Facebook: https://facebook.com/runtrimag
• Linkedin: https://www.linkedin.com/company/run-tri-bike/
• Twitter: https://twitter.com/runtrimag
• Youtube: https://youtube.com/@runtrimag
• Other: https://www.flipsnack.com/AAC6DEFF8D6/run-tri-bike-digital-issues.html