We recently connected with Jasna Bhayani and have shared our conversation below.
Jasna , appreciate you joining us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
The journey of advocating for the rights of makeup artists to teach their craft began when I embarked on the endeavor of establishing a makeup school. Fueled by a passion for education and a desire to empower aspiring artists, I ventured into this venture with enthusiasm and determination. However, my aspirations were met with an unexpected roadblock – I discovered that regulations and restrictions prevented me from personally teaching the art of makeup within my school.
This revelation posed a significant challenge and prompted me to delve deeper into the regulatory landscape governing makeup education. Determined not to be deterred by bureaucratic hurdles, I launched into a crusade to shed light on the importance of allowing experienced artists the opportunity to share their knowledge and expertise through teaching. I engaged in discussions, conducted research, and collaborated with industry peers to advocate for a change that would enable freelancers like myself to contribute to makeup education.
After a relentless pursuit to challenge the restrictions, I finally attained a breakthrough when the rules were revised to grant freelancers the right to teach makeup craft within educational settings. This victory represented not only a personal triumph but a collective win for makeup artists seeking to impart their skills and passion to the next generation of talent.
This experience solidified my commitment to standing up for what is right, advocating for inclusivity and accessibility in the beauty industry, and ensuring that barriers to creativity and education are dismantled. It underscored the power of perseverance, collaboration, and a unified voice in effecting positive change within the industry.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
As a passionate individual devoted to helping others feel their best, my journey into the beauty industry was propelled by a profound desire to connect with clients on a deeper level and cater to their unique needs. What drew me to this path was the opportunity to establish genuine relationships with individuals, understanding their aspirations, and providing exemplary services that go beyond skin-deep care.
At the heart of my salon’s offerings is a commitment to delivering unparalleled service and creating a space that transcends traditional beauty treatments. While exceptional skin treatments are fundamental to our services, what truly distinguishes me and my team is the inclusive and supportive community we have fostered together. Collaborating with five incredibly talented women in the industry, we operate under the mantra that teamwork is the cornerstone of realizing our shared dreams.
Our salon is not just a place for skincare; it is a warm, inviting sanctuary that serves as a home away from home for our clients. Every individual who steps through our doors is treated with the utmost respect, as we prioritize establishing enduring relationships built on trust, respect, and mutual understanding. Our interactions extend beyond skincare discussions, often delving into personal anecdotes, shared experiences, and the joy of learning from one another.
What sets us apart from the myriad of salons and services is our unwavering dedication to building a sense of community, where every client is embraced for their uniqueness and their voices are heard. We take pride in cultivating an environment where empowerment, collaboration, and genuine connections thrive, leaving both our clients and us with hearts and cups full.
It is my greatest pride to witness the transformative impact we have on those who grace our salon, and I am driven by the intrinsic belief that true beauty emanates from within our relationships, our shared stories, and the bonds we forge with each person who walks through our doors.
Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?
In addition to training and knowledge, I consider personal connection and client relationships as paramount for success in the beauty industry. As the face of your business, being the true billboard for your brand entails more than just expertise; it involves fostering genuine connections and actively listening to your clients.
Understanding and empathizing with client needs, aspirations, and preferences play a pivotal role in building trust and loyalty. By prioritizing authentic communication and attentive listening, you not only provide tailored services but also create a welcoming environment where clients feel valued and understood.
The ability to connect on a personal level, engage in meaningful conversations, and actively learn from each client’s unique experiences not only enhances customer satisfaction but also cultivates long-lasting relationships. By placing emphasis on client-centric approaches and making genuine connections, you not only set yourself apart in a competitive industry but also pave the way for sustained success and growth.
Have you ever had to pivot?
The pivotal moment that required a significant pivot in my path unfolded when external circumstances necessitated a strategic shift in my business approach. As the landscape of the beauty industry evolved and consumer preferences underwent a transformation, I found myself at a crossroads that demanded flexibility, resilience, and a willingness to adapt.
The catalyst for this pivotal decision stemmed from changing market dynamics and emerging trends that signaled the need for innovation and reinvention. Recognizing the imperative to stay ahead of the curve and meet the evolving demands of my clientele, I embarked on a transformative journey of introspection and strategic planning.
The pivot involved reimagining the service offerings at my salon, introducing new skincare lines, and revamping our marketing strategies to align with contemporary consumer expectations. Embracing this change was not without its challenges, as it required stepping out of familiar routines, reassessing priorities, and taking calculated risks to realign my business with emerging industry trends.
Through perseverance, adaptability, and a steadfast commitment to excellence, the pivot proved to be a turning point that revitalized my business and positioned it for sustained growth and relevance in a dynamic market environment. This experience underscored the importance of remaining agile, open to change, and proactive in responding to external shifts to ensure continued success and resilience in the face of uncertainty.
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Image Credits
Creative Visual Art Sam Vargas @samvargas_images NAINA PHOTOGRAPHER CHARLOTTE @nainamelnikova