We recently connected with Jasminne White and have shared our conversation below.

Jasminne, thanks for joining us, excited to have you contributing your stories and insights. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

I decided on the name Therapy Sessionz for my business because doing makeup is definitely therapeutic for myself as well as my clients. Sitting in my chair gives my clients their “woosah” moments, especially the mothers. Some may just want to vent, give or receive advice, cry or take a moment to rest. It’s kind of like I’m their therapist from the time they sit down up until they leave. I love the feedback from my clients, even if it’s a simple as a “thank you for listening”.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a native of Atlanta, Ga and a mother to 3 wonderful children. Almost an empty nester! I’ve always been artistic. As a child, I would draw and doodle as often as I could. As I got older, I found myself interested in hair and makeup. My interest quickly transitioned into research and study as I would watch tutorial videos for makeup and practice by changing my hair practically every week. I had a passion and wanted to learn as much as I could to perfect my craft. I eventually went to Atlanta Technical College and majored in Business Administration. However, I chose to keep studying to perfect my craft and ultimately changed my major to Cosmetology. Through the program, I learned so much but found that I needed a more hands-on experience to enhance the foundations taught in the academic setting. I eventually had to place attending school on hold because I was a single parent and had to provide for my children. My journey began to change when I returned to work, and a friend asked if I could do her makeup, and of course, I agreed. After doing her makeup, my friend posted a picture, and this was when the vision became clearer. I had friends and family reaching out to me, telling me how talented I am and encouraging me to stop wasting my talent. I guess one could say I took a leap of faith, and seven years later, I am continuing to paint my canvases, and I am doing exactly what makes me happy. When I initially started doing makeup, it was demanding to find clientele. It seemed like everyone was a makeup artist, which meant plenty of competition. It was tough to understand because I thought I would have clients from everywhere. With any business, it’s always going to be hard, especially when it’s just you. However, my biggest struggle was finding clients. Even with promoting on social media and passing out flyers/business cards. The plight hasn’t been easy, but it has been rewarding. I am most proud of obtaining my LLC for my business, Therapy Sessionz Makeup Bar. This is a massive accomplishment for me. It lets me know that I am one step closer to becoming my own boss. In addition to me working full time as an Executive Assistant, I am also a Makeup Artist (MUA). I specialize in natural makeup application, sometimes dramatic for parties, photoshoots, weddings, interviews, and headshots. I am not known in the big world yet, but I am known as the intelligent, hardworking, supportive, and humble individual who loves her kids more than anything aside from doing makeup from my clients and family. I have had the chance to work with some significant people during my syears. I am also proud of myself for not giving up. I lost focus a while back due to particular circumstances. My clients and a lot of prayer helped tremendously. I don’t just see makeup as makeup. Makeup to me is art, but also therapy for myself and my clients. Once I start on my clients, I get in my zone and go to work!

Where do you think you get most of your clients from?

The best source of new clients for my business has honestly been client referrals as well as Booksy. When a new client reaches out to me I always ask if they were referred or how did they find me. One of my referrals told me my information was posted in a group for moms on Facebook by one of my regular clients. That was very surprising to me, but I was very appreciative to know that my clients are referring me any way they knew how. It’s very humbling for me and for that, I am very grateful.

We’d love to hear the story of how you built up your social media audience?

I built my audience on social media by simply posting my work on my page and also promoting from other social media sites. I also designed my business cards to have a QR code they could scan and it would take them directly to my Instagram. In order to be successful, you have to continue to post, post, post. I always promote specials for new clients as well as returning clients every so often, especially during these times we are living in. The advice I would give based off my experience is to never be afraid to pass out those flyers or business cards. Always be approachable and keep a smile on your face when speaking to potential clients. Never let a slow day make you feel like your business isn’t successful. Everyday is different. Know your worth, but never overcharge. Also, make sure you respond in a timely manner. Have your business hours posted to alleviate late night inquiries. Other than that, always remain humble, consistent and optimistic.

Contact Info:

• Website: therapysessionzmakeupbar.booksy.com
• Instagram: Therapysessions2.0