Alright – so today we’ve got the honor of introducing you to Jasmine Thompson. We think you’ll enjoy our conversation, we’ve shared it below.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
/blis/ is a state of happiness crafted by YOU.
These candles are hand crafted in support of you defining what /blis/ means. My 23rd year was the year I dedicated to growth and defining my own happiness. From those moments of self discovery, /blis/ 23 Candle Co. was created.
This started as just a thought, and I then decided that it was time. Time for me to take a risk, to get serious about my own happiness, and time for me to focus on doing more of the things that I love.
This company came from a need to create my own /blis/, (I know I’m not the only crazy candle lady out here!) I’m hoping a love for candles and a dedication to creating our own realities will bring us all together one candle at a time.
Can you open up about how you funded your business?
$100 and a dream! I was already a full time educator, so I already had some money. I did my research on the essentials and needed to start, I told myself I didn’t wanna splurge. I remember my first order from candle science: 1 case of jars, strawberry shortcake FO, wicks and a 5lb bag of wax. That took me pretty far.
How did you build your audience on social media?
I first began to think about the aesthetic, I wanted to go for which was difficult for me because I didn’t want one! I wanted my page to be authentic. Pittsburgh is kind of small, so I already had a face card, and I knew alot of different types of people. I kinda did a build up of posts, to get the audience wondering what I was doing, when it might happen ect. I started with candle facts, introducing my logo then set a follower goal that I wanted to reach before I started to show my candles. The amount of love I was shown was actually overwhelming! I also did things that would engage my followers: polls, raffles, getting their opinions on my candle ideas, discounts ect.
Contact Info:
- Website: www.blis23candleco.com
- Instagram: @blis23candleco
- Facebook: BLIS 23 Candle Co.