We recently connected with Jasmine Swimmer and have shared our conversation below.

Hi Jasmine , thanks for joining us today. Let’s start with the story of your mission. What should we know?

Soft and Butter started out as a way to answer the call for people with skin issues who navigate everyday life with flare ups. Creating a natural alternative changed the course of our skincare brand. Educating our community on Indigenous plants and herbs that could nourish and repair skin with no chemicals. Our story to empower Indigenous rural communities who farm and harvest and working together to create a beautiful brand and share in economic prosperity was a win win for us.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Hi my name is Jasmine Swimmer, I am a serial entrepreneur, mom and creative. Majority of my life has been in community work, arts and culture. I am the founder of Soft and Butter Skincare and Indigenous focused brand highlighting the importance of Indigenous plant culture and community economy. I have have the privilege to work with amazing brand partnerships like Google, RBC and more. When I am not make a new batch of body scrubs, I am working in creative technology, helping creatives find and secure funding to complete community events and projects.

How about pivoting – can you share the story of a time you’ve had to pivot?

The pandemic was a big pivoting point for not only myself but many people around the world. I went from an executive administration role at a desk to having my son and a stay at home mom running a business.

I always knew one day I wanted to be a mom and a business owner and the pandemic allowed me to take both leaps at the same time.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A major lesson I had to unlearn was “good things don’t happen to me”. This was a major negative narrative that I told myself for years after growing up homeless and having a really unstable upbringing. It would be so difficult to accomplish something and I would have to sacrifice so much for a little result vs others around me.

I had to do a lot of healing work from a lot of family trauma and verbal abuse to step into the greatest parts of my life. This has now become my daily mantra “good things happen to me, for me and for my highest good”.

Contact Info:

• Website: softandbutter.com
• Instagram: @jasmine_swimmer
• Linkedin: LinkedIn.com/jasmineswimmer

Image Credits
Photography- Marcus Paolucci https://www.marcuspaolucci.com/