We recently connected with Jasmine Rush and have shared our conversation below.
Jasmine, looking forward to hearing all of your stories today. Can you talk to us about a risk you’ve taken – walk us through the story?
One of the biggest risks I’ve taken was deciding to self-publish my books Help Me Tell and Together in the Trenches. It was a journey that pushed me far beyond my comfort zone.
To give you some context, Help Me Tell is a book where I open up about deeply personal experiences—moments that shaped who I am—and I knew the power of sharing those stories could create connection and healing. Similarly, Together in the Trenches is focused on navigating life with a family member who has PTSD. I wanted to provide support, perspective, and hope to people walking that difficult path.
The decision to self-publish wasn’t an easy one. Traditional publishing offers a level of security and external validation, but I felt strongly about maintaining control over my story and the way it was told. I didn’t want my message diluted or reshaped by someone else’s agenda. But with self-publishing came a different set of risks—financial investment, figuring out every step of the process from writing and editing to formatting and marketing, and, of course, the vulnerability of putting my story out there for public consumption and critique.
I remember nights filled with doubt—wondering if anyone would read my work or if it would resonate with the audience I wanted to reach. But I knew the heart behind these projects was bigger than my fear. I wanted to serve others by telling stories that might help them feel seen and understood.
The outcome has been incredible. Not only have the books reached and connected with people in ways I hoped they would, but this journey also opened doors I hadn’t even imagined. For example, I was named a veteran ambassador for Shero Coffee Club—a role that aligns perfectly with my passion for empowering and supporting others. And the feedback I’ve received from readers has been the most rewarding part—it affirmed that taking this risk was absolutely the right decision.
Looking back, self-publishing taught me so much about resilience, resourcefulness, and the power of trusting your vision. It reinforced that sometimes the scariest risks lead to the most meaningful rewards.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Of course! My name is Jasmine Rush, and I’m a storyteller, best-selling author, speaker, photographer, coach and Veterans advocate. I’ve always been passionate about creating spaces where people feel seen, heard, and empowered. Whether it’s through my writing, speaking engagements, or photography, I aim to capture and communicate real, meaningful stories that foster connection and healing.”
How I Got Into My Craft:
“My journey started with a deep love for storytelling and a desire to help people process complex emotions and experiences. For over 20 years, I’ve been immersed in photography, capturing life’s moments in ways that tell a story. But as life unfolded, I realized there were other stories I needed to tell—my own included.
Self-publishing my books Help Me Tell and Together in the Trenches was a pivotal moment in my career. I was drawn to writing as a way to provide hope and resources to others navigating similar challenges, particularly families who’ve experienced PTSD or those wrestling with hard truths that are difficult to express. Writing those books allowed me to connect my personal experiences to a broader mission of education, healing, and empowerment.”
Products and Services I Provide:
• Books: Help Me Tell and Together in the Trenches—works that center on vulnerability, healing, and navigating life’s hardest battles.
• Photography/Videography (Speaking From the Lens): I offer professional photography and videography services, including mini-sessions, full shoots, and event coverage. My focus is on creating imagery that feels authentic and powerful, highlighting people’s unique stories.
• Coaching and Speaking: I lead workshops, motivational talks, and storytelling sessions, particularly around themes of overcoming trauma, navigating relationships, and using personal stories to foster connection and resilience.
The Problems I Help Solve:
“My clients and readers come to me when they’re seeking more than just services—they’re seeking connection, understanding, and transformation. Whether it’s someone looking for portraits that capture more than appearances or someone struggling to put their own story into words, I help people feel seen and valued. My work also supports women, veterans, and families impacted by trauma, giving them tools for reflection, healing, and growth.”
What Sets Me Apart:
“What sets me apart is my holistic approach to storytelling. I’ve lived through the ups and downs I write and speak about, and I bring that authenticity to every project I take on. With over two decades of experience in photography and a background in leadership, coaching, and advocacy, I’ve honed the ability to listen deeply and translate emotions into tangible, impactful works—whether through an image, a written page, or a workshop.
Another key aspect of my brand is my commitment to making people feel comfortable and safe as they share their stories. I recognize that vulnerability requires trust, and I strive to build that trust with every client, reader, and audience member.”
What I’m Most Proud Of:
“I’m incredibly proud of the impact my books have had on readers. I’ve received heartfelt messages from people who’ve felt understood and empowered after reading my work—some who’ve even found the courage to tell their own stories. I’m also proud of being named a veteran ambassador for Shero Coffee Club, which has given me a platform to continue advocating for women veterans and uplifting their voices.”
What I Want People to Know About My Brand:
“I want people to know that everything I do—whether it’s a photo session, a book, or a speaking event—centers around meaningful connection. My brand isn’t about perfection; it’s about authenticity, empathy, and resilience. If you’re looking for someone to help you capture your story, navigate life’s challenges, or inspire you to share your truth, I’m here to walk that journey with you. I believe that everyone has a story worth telling and that sharing it can change lives—including your own.”
What’s a lesson you had to unlearn and what’s the backstory?
A Lesson I Had to Unlearn:
One of the most profound lessons I had to unlearn was the belief that I had to have everything “perfect” before I could share my work or my story. For a long time, I thought that in order for my creative projects—whether it was my books or my photography—to be considered valuable or worthy, they needed to meet an unattainable standard of perfection. This mindset held me back in ways I didn’t even realize at the time.
The Backstory:
When I began working on Help Me Tell, I felt immense pressure to have everything polished before even letting someone else read it. I would revise and second-guess myself endlessly. I felt like my story needed to be told “just right” to justify sharing such vulnerable parts of myself. I was afraid of what people might think—would my words make an impact, or would people judge me for being too raw or emotional?
The same was true for my photography business. I believed that every photo I presented had to be flawless, that my branding had to be perfect, and that if I wasn’t presenting a perfect image, clients wouldn’t trust me or book my services. I poured so much time and energy into refining things that, honestly, were good enough—and more importantly, already meaningful.
The Turning Point:
Things changed when I started sharing drafts of my book and receiving feedback—not about how “perfect” the words were, but about how real they felt. People connected with the authenticity of my story, not the polish. Similarly, in my photography work, I noticed that clients loved the moments that weren’t staged or “picture perfect”—the candid shots, the raw emotions, the unfiltered joy or quiet moments of reflection.
I realized that the things I had been working so hard to perfect weren’t the things people connected with most. They wanted my honesty and authenticity—not perfection.
What I Unlearned:
I had to unlearn the notion that everything needed to be “just right” before I could share it. I learned that showing up as I am, with work that is authentic rather than perfect, resonates far more deeply with people. Creativity is a journey of growth and refinement, not a destination of flawlessness. My work—and my story—isn’t less valuable because it’s imperfect. In fact, it’s more valuable because it’s real.
The Impact of Unlearning:
Since letting go of that pressure for perfection, I’ve been able to take more creative risks, move forward more confidently, and share my story with a level of vulnerability that has led to greater connection and impact. It’s also allowed me to model for others—especially the women and veterans I work with—that their stories, their art, and their lives don’t have to be flawless to be worthy of being shared.
Letting go of perfectionism has been freeing, and it’s made my work more meaningful. Now, when I approach a new project, whether it’s writing, photography, or coaching, I remind myself: “Done is better than perfect, and honest is better than polished.”
Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?
The Bible: The Foundation of My Management and Entrepreneurial Philosophy
When I reflect on the resources that have shaped my approach to leadership, creativity, and entrepreneurship, the Bible stands out as the most pivotal influence in my life. It’s not just a resource—it’s the foundation of my values, decisions, and resilience as a business owner, creative, and leader.
The Influence of Scripture on My Entrepreneurial Journey
Throughout my journey of self-publishing my books, building my photography business, and stepping into leadership roles, I’ve leaned heavily on biblical principles for guidance. Verses about faith, perseverance, and servant leadership have become anchor points during seasons of uncertainty and growth.
For example, Proverbs 16:3 says, “Commit to the Lord whatever you do, and He will establish your plans.” This verse taught me to release control and trust that when I align my goals with a higher purpose, the outcome is in His hands. This has been especially comforting when facing risks, like when I decided to self-publish my first book without the support of a traditional publisher.
Similarly, Philippians 4:13—“I can do all things through Christ who strengthens me”—became a mantra during moments of doubt. When I felt overwhelmed by the weight of building a business or navigating setbacks, this scripture reminded me that my strength doesn’t come from my own abilities alone but from God’s unwavering presence.
Biblical Principles That Shaped My Approach:
1. Servant Leadership:
The Bible’s emphasis on leading through service, as demonstrated by Jesus in John 13:12-17 when He washes His disciples’ feet, has profoundly shaped how I work with clients and teams. I strive to embody humility, empathy, and a heart to serve. My business isn’t just about profit—it’s about serving people’s stories and helping them feel seen, valued, and empowered.
2. Faith Over Fear:
The entrepreneurial journey is filled with moments of uncertainty—launching new services, sharing my story in vulnerable ways, and expanding my brand. 2 Timothy 1:7 reminds me: “For God has not given us a spirit of fear, but of power, love, and self-discipline.” This has pushed me to take bold steps, like self-publishing Help Me Tell and Together in the Trenches, trusting that even if I don’t have all the answers, God is guiding my steps.
3. Stewardship:
The parable of the talents in Matthew 25:14-30 taught me that my gifts—whether creative, intellectual, or relational—aren’t just for me. I’m called to use them, multiply them, and bless others through them. This principle keeps me grounded when making business decisions and reminds me to work with excellence and accountability.
4. Perseverance in Trials:
James 1:2-4 says, “Consider it pure joy, my brothers and sisters, whenever you face trials of many kinds, because you know that the testing of your faith produces perseverance.” I’ve experienced setbacks and challenges—whether balancing multiple responsibilities or navigating the emotional labor of my work. This scripture has reminded me that challenges can sharpen and refine my purpose rather than derail it.
Why the Bible Matters in My Business Philosophy:
For me, the Bible isn’t just a collection of verses—it’s a guidebook for building something that lasts, rooted in values that foster trust, impact, and meaningful connection. When I approach a photography session, write a chapter of a book, or speak to an audience, I ask myself how I can reflect the qualities of love, compassion, and resilience that God has instilled in me.
Ultimately, the most rewarding part of my work is seeing how faith has infused everything I do with purpose. Whether I’m helping a client feel confident in front of the camera or supporting someone through a challenging chapter in their life with my words, my goal is always to reflect the light and love that scripture has poured into me.
If anyone is looking for a resource that’s as practical as it is spiritual, I always recommend starting with the Bible—it’s where I’ve found answers, courage, and the blueprint for creating with both faith and excellence.
Contact Info:
- Website: https://www.jasminenicolerush.com
- Instagram: @jazzy.speaks, @speakingfromthelens
- Facebook: https://www.facebook.com/jazzy.speaksnow
- Linkedin: https://www.linkedin.com/in/jasminerushva
- Youtube: https://www.youtube.com/@Jazzy.SpeaksVA
Image Credits
Images captured by either Jasmine Rush or Jasmine Rush of Speaking From the Lens Photography and Videography.