We recently connected with Jasmine Nicolét Johnson and have shared our conversation below.

Hi Jasmine Nicolét , thanks for joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

For me, entrepreneurship is all about taking risks every single day. It’s choosing to believe in myself, even when the path isn’t clear and the outcome isn’t guaranteed. Every decision I make, whether it’s launching a new product, investing back into my business, or simply showing up consistently is a leap of faith. It’s not always easy, but I’ve learned that growth doesn’t come from playing it safe. It comes from pushing forward, trusting the process, and staying committed to the vision no matter what.

Jasmine Nicolét , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Jasmine Johnson, and I’m the founder of N.finite Beauty Skincare — a natural skincare brand rooted in the belief that self-care is sacred and that glowing skin begins with intentional, clean ingredients. My journey into skincare started from a personal passion for wellness and a desire to create products that are safe, effective, and truly support healthy skin without the use of harsh chemicals.

N.finite Beauty offers a range of face and body care products made with high-quality, natural, chemical- and toxin-free ingredients. Our collection includes the Iconic Facial Cleanser, Moisture Repair Serum, Wild Apple Toner, Illuminate Turmeric Scrub, Detox Bentonite Clay Mask, and Whipped Body Butter. We’re also expanding our line with treatments like a stretch mark–fading tummy butter and a protective, dewy-finish daily moisturizer with SPF.

What sets N.finite Beauty apart is our commitment to simplicity, transparency, and results. We solve everyday skincare concerns like dryness, hyperpigmentation, breakouts, and dullness with gentle, natural formulas that support the skin’s barrier and promote real, visible glow.

What I’m most proud of is the impact our products have made on real people—helping them feel confident, radiant, and more in love with their natural skin. For anyone just discovering us, know that N.finite Beauty is more than just a skincare brand—it’s a self-care experience built to nurture, uplift, and illuminate your beauty from the inside out.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

At N.finite Beauty Skincare, we keep in touch with our clients by creating consistent, meaningful touchpoints across multiple platforms. We engage daily through social media with helpful skincare tips, behind-the-scenes content, and interactive posts that invite conversation. We also use email newsletters to share exclusive offers, product education, and personalized recommendations. To foster brand loyalty, we prioritize transparency, celebrate our customers’ skincare journeys, and make them feel seen and valued through things like loyalty rewards, birthday discounts, and resharing their testimonials or before-and-after photos. It’s all about building trust and showing up consistently with value.

Can you open up about how you funded your business?

N.finite Beauty Skincare is completely self-funded. I started the business using my own personal savings, carefully budgeting every step to bring my vision to life. From the beginning, I made a commitment to reinvest every dollar earned back into the business—whether it was for better packaging, high-quality ingredients, marketing tools, or expanding the product line. That discipline has allowed the brand to grow steadily and sustainably. It hasn’t always been easy, but building something from the ground up with my own resources has made the journey even more meaningful and rewarding.

Contact Info:

• Website: Nfinitebeautyskincare.com
• Instagram: @nfinitebeautyskincare
• Facebook: @nfinitebeautyskincare
• Yelp: n.finite beauty skincare