We caught up with the brilliant and insightful Jasmine Jonte a few weeks ago and have shared our conversation below.

Jasmine , appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I was walking my dog along the Pacific Ocean when I decided to shut it all down. It being my various business pursuits – my coaching programs and my masterminds. It just wasn’t working, and I was tired of hustling to make it work.

But this wasn’t just a “give up” moment. I honestly felt like I’d done what I could to reach the magical place where the business is happy and growing. I’d invested in everything from “scale your business” programs to energy work.

So I surrendered to the well-what-the-heck-is-next feeling and closed shop. It was one of the most aligned decisions I’ve ever made. Despite not knowing where my next paycheck was coming from, I felt peace. And in trusting that intuitive hit, I created space for my current business that lights me up!

I now lead a Done For You Course Creation Agency. We help experts create world-class learning experiences that increase repurchase rates and lower refunds. Meaning, we build the course and lesson outlines, the slide decks, the deliverables, course portals and more. All our experts do is show up, talk to us, and then record training videos. We’re basically online program ghostwriters.

I didn’t realize this was my calling until I gave myself the opportunity to let go of what wasn’t working. It was in that space that I realized why none of my prior offers scaled… I kept inventing new programs because creating was what I loved the most. So when I stopped focusing on creating and began focusing on scaling, I lost the joy that made business fun!

While I didn’t know that this service would work, I knew it was a huge problem for experts. They don’t have the 100+ hours to dedicate to building an amazing program, and while they’re a master of their subject matter, they don’t typically know how to create a step-by-step process that allows their students to get results without requiring any of their 1:1 time.

We’re busier than ever, and I’m so grateful for the chance to impact people around the world in creating their dreams as students inside of the programs we create!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

I lead a Done-For-You Course Creation agency. We are based in Phoenix, but have clients around the world. We help experts turn braindumps into world-class programs!

We take care of everything – from the big picture promise down to the last worksheet download. We’re on a mission to make learning simple and fun for 1Million students while saving 100+ hours for every course creator they partner with!

Coupling my Detroit, MI teaching experience with business savvy and management skills, I love to take on the heavy lifting when building or upgrading online programs for our clients.

And the fact that we’re done-for-you is unheard of, but we’ve also got some difference-makers that help our clients know we’re the best partners for them.

We stand for these 4 main things…
1. Business AND Student Results

When your students win, your business wins. We use instructional design to create actionable programs that get students into momentum, connected to the community, and seeing transformation.

When your business wins, your students win. We intentionally integrate content that directly connects to ROI : upsells, soft sells, and repurchase options. Adding in other custom processes like testimonial collection and course feedback metrics tracking takes this from good to great.

2. Energy is Everything

The energy that we put into building your program is the energy that you feel during the recording process and the end user feels. That’s why we hold the vision of your students’ success and have a lot of fun along the way. So without woo-ing out on you too much, know that we take responsibility for our energy and are here to support you in yours.

3. White Glove Service

You are wildly in demand, which often means you’re wildly under pressure and without time. Our job is to help you feel relief and ease around your course creation, which paves the way for you to feel excitement and joy! With heavy emphasis on the dfy, we’re provide a boutique experience where you’re the priority.

4. Neuro-Linguistic Programming

Just because someone buys your course doesn’t mean they’re going to keep taking it. You have to continue to “selling” to them throughout the program. That’s why we have NLP practitioners on the team to script key moments of your program to get your students unstuck and into action. Your practitioner will also support you in delivery with unshakable confidence.

But despite all that, I’m most proud of the fact that our team embodies our Core Values, and we attract clients that are aligned with them too!

Our core values are Hungry for Growth, Courageous in Creativity, Fun, Warm and Welcoming, and Jumps In. I’ve been able to co-create a joyful, optimistic working environment with my team. I love being able to provide jobs to these amazing women.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I prioritize my clients above sales and marketing. It’s simple, but so important. As small business owners, we’re can get caught on the income rollercoaster, and it’s easy to value prospecting over clients.

While this might not be right for every business, in my world, the clients always come first. It has a fun effect on sales too, because when a prospect see that we walk that overdeliver-always walk they want to work with us even more.

This is why our Net Promoter Score is a 9.5, and we’re completely referral-based as of this moment. In the service industry, nothing goes as far as an amazing client experience.

Do you have any insights you can share related to maintaining high team morale?

Gratitude.

My team is exceptional. I love them to bits. We’re a small, growing company, yet their loyalty to our mission just makes me beam. And I think it comes down to gratitude. I have little rituals and routines during the week that show them I’m grateful for them, like calling out what’s amazing on a slide deck design. However, I also know what motivates them on a larger scale by doing things like personality testing and an exercise called The Appreciation Equation. (Email me if you’d like a link to that.)

Oh, and give bonuses, too. They’re building your dream. They deserve a little extra.

Contact Info:

• Website: www.jasminejonte.com
• Instagram: www.instagram.com/jasminejonte