We’re excited to introduce you to the always interesting and insightful Jasmine J-Su. We hope you’ll enjoy our conversation with Jasmine below.
Alright, Jasmine thanks for taking the time to share your stories and insights with us today. Can you talk to us about a project that’s meant a lot to you?
The most meaningful project I’ve worked on is my short film, The Silent Crown.
This film represents both a personal and creative evolution, a moment when I stopped waiting for permission to create and decided to trust my own vision. I wrote, directed, and produced it independently during a time when I was quietly rebuilding myself, learning how to lead with purpose, and redefining what power looked like in my life.
The Silent Crown follows a composed Southern woman navigating ritual, secrecy, and survival, and in many ways, she mirrored me. Beneath her calm exterior lies the struggle between who she’s become and who she’s been forced to be. That tension between silence and expression, duty and self was something I deeply understood.
The process itself was transformative. I had to build a team from scratch, manage production logistics, and bring a world to life with limited resources. But that challenge made me sharper, more intentional, and more fearless. Every frame became personal, every decision a reflection of my growth as both an artist and a woman.
When we wrapped, I realized The Silent Crown wasn’t just a film; it was proof of what’s possible when you create from truth. It became my declaration that stories born from silence, ritual, and resilience deserve to be seen.
Jasmine, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m Jasmine “J-Su” Seward, a filmmaker, writer, and founder of BOSS Certified Productions, an independent film brand rooted in storytelling that reimagines how we see Black identity, power, and truth on screen.
My work seamlessly blends beauty in tension. The kind of stories where silence says more than dialogue, and where power is often disguised as grace.
My love for storytelling began between the ages of eight and ten, when I would stay up late watching the VHS tapes my grandmother kept neatly stacked on a handmade shelf. That small collection became my first film school. Even then, I was captivated by how a story could shift an entire atmosphere. Over time, that curiosity evolved into a calling.
Through BOSS Certified Productions, I have created short films, PSA-style visuals, and branded pieces that merge art with intention. My goal is to create work that feels alive, stories that linger, challenge perception, and reveal layers of emotion often left unspoken.
What sets me apart is how I approach storytelling: I treat every project like a mirror. It’s not just about what’s seen on screen, but what’s felt. I build worlds where humans exist in full complexity, powerful, soft, conflicted, and evolving. I lead every project with precision, heart, and purpose.
I’m most proud of The Silent Crown because it carries the DNA of everything I stand for: independence, vision, and truth. It reminded me that even when you’re creating quietly, you’re still building a legacy.
For anyone discovering my work for the first time, I want them to know I’m not just making films, I’m creating a world through experiences. I want people to see themselves differently after watching my work, to recognize that there’s power in stillness and beauty in becoming.
Every project I create holds one belief close: every story leaves a trace.
What do you find most rewarding about being a creative?
For me, the most rewarding part of being an artist is the ability to turn lived experience into something that resonates beyond myself.
As a creative, I get to take the quiet moments, the overlooked stories, the things people walk past or ignore, and give them shape, emotion, and meaning. There’s something powerful about seeing an idea that once lived only in your mind become a visual, a scene, a character, or a world that other people can feel.
I’m especially fulfilled when someone watches my work and says, “I saw myself in that,” or “I never thought about it that way.” That connection where art bridges people, perspectives, and emotions is everything.
Being an artist gives me freedom, but it also gives me purpose. I get to archive the culture, honor the people who raised me, challenge narratives, and create space for stories that rarely get the spotlight. And there’s nothing more rewarding than knowing that something I made can shift how someone sees themselves or the world, even if just a little.
Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?
I think one thing non-creatives often struggle to understand is that the creative journey isn’t linear or logical. It’s emotional.
People tend to look for clear steps, predictable outcomes, and instant results. Creativity doesn’t work like that. Some days the ideas pour out effortlessly; other days you’re wrestling with a story, a scene, or a feeling you can’t quite name yet. And that’s part of the process.
There’s also this misconception that being creative is “fun” all the time. What people don’t see is the internal work, nor the self-doubt, the discipline, the sacrifices, the constant need to push through moments where inspiration is nowhere to be found. But we keep creating because something inside of us refuses to be quiet.
For me specifically, telling Black stories with intention adds another layer. I’m not just making art; I’m unlearning narratives, carrying cultural memory, and making sure the people and moments that shaped me are represented with care. That responsibility is beautiful, but it can be quite heavy too.
What I’d want people to understand is this: Creativity isn’t a hobby, it’s a calling. It asks for patience, vulnerability, and faith. It asks you to believe in things before they exist. And even when the path feels unclear, we keep going because creating is how we make sense of the world and how we leave something behind that lasts longer than we do.
Contact Info:
- Website: https://www.bosscertifiedpro.com
- Facebook: https://www.facebook.com/JasmineJSu/
- Linkedin: https://www.linkedin.com/in/bosscertifiedproductions/
- Youtube: https://www.youtube.com/@J-Su_Director
Image Credits
Jessica Vaga