We recently connected with Jasmine Cox and have shared our conversation below.

Jasmine, looking forward to hearing all of your stories today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Thank you for featuring me in your magazine! The name “Richesse” holds a special significance for me. In French, it means “rich,” and I chose it to symbolize my desire to cultivate richness in every aspect of my life, particularly in my spirit. Throughout my journey, I’ve faced many challenges, but my faith has always guided me.

With Richesse Aesthetics, I aim to offer luxurious services that not only enhance external beauty but also foster a sense of inner wealth and well-being for my clients. My goal is to create an experience that reflects abundance and care, helping others feel valued and beautiful inside and out. I’m excited to share this vision and continue to grow in this beautiful journey!

Jasmine, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Jasmine Cox, and I’m the proud owner of Richesse Aesthetics. My journey into the beauty industry stems from a deep-rooted passion for beauty and self-care. After transitioning from a career in psychology, I discovered a fulfilling path that not only allows me to express my creativity but also helps others feel confident in their own skin.

At Richesse Aesthetics, I offer a range of services, including corrective skincare treatments, eyelash extensions, and waxing. My mission is to provide my clients with personalized, high-quality services that enhance their natural beauty.

What truly sets me apart is my unwavering resilience and commitment to continuous education. I believe that staying updated with the latest techniques and trends is crucial in this ever-evolving industry. Additionally, my personable and relatable approach makes it easy for clients to connect with me, fostering a welcoming and comfortable environment.

I take immense pride in my growth. From starting at a small Sola Salon to now operating in a space three times larger, the journey has been incredible. The name “Richesse” is derived from French, meaning “riches.” To me, this goes beyond monetary wealth; it embodies the richness of spirit and the luxurious experience I strive to create for my clients.

I want potential clients and followers to know that at Richesse Aesthetics, you’re not just receiving a service; you’re joining a community dedicated to beauty and self-care. My goal is to ensure that every client leaves feeling empowered and radiant. Thank you for considering Richesse Aesthetics—you’re not just a client; you’re part of a journey toward inner and outer richness.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the most significant lessons I had to unlearn was the expectation that everyone in my circle would support my business endeavors. Initially, I believed that my family and friends would be my biggest cheerleaders, but the reality was quite different. I found that I often received more encouragement and love from strangers than from those closest to me.

This realization was challenging at first, and I struggled with feelings of disappointment and hurt. However, through this experience, I learned not to take it personally. Support can come from unexpected places, and sometimes, those who are closest to us may not fully grasp our vision or passion.

This lesson taught me the importance of resilience and self-motivation. I understood that my success depends on my ability to push forward, regardless of external validation. I focused on providing my clients with the best experiences possible, nurturing my craft, and cultivating a community that values what I offer. Ultimately, this journey reinforced my commitment to my business and allowed me to thrive, knowing that my worth is not defined by the support of those around me.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing my clientele has been building genuine relationships and fostering a sense of community. Here are some key aspects of this approach:

1. Personalized Experiences: I focus on providing tailored services to meet the unique needs of each client. By taking the time to understand their preferences and concerns, I create a more meaningful experience that encourages repeat visits and referrals.

2. Word-of-Mouth Referrals: Satisfied clients often share their positive experiences with friends and family. I encourage this through exceptional service and occasionally incentivize referrals with discounts or special offers.

3. Engaging on Social Media: I actively use social media platforms to showcase my work, share client transformations, and engage with followers. This not only helps in building brand awareness but also creates a platform for potential clients to connect with me and see the value I provide.

4. Community Involvement: Participating in local events, collaborating with other businesses, or hosting workshops has helped me reach a broader audience. This involvement allows potential clients to experience my services in a welcoming environment while building trust within the community.

5. Continuous Education and Promotion: By staying updated with the latest trends and techniques in the beauty industry, I can offer innovative services that attract new clients. I also promote these offerings through targeted marketing campaigns that highlight their benefits.

Overall, the combination of personal connections, community engagement, and a strong online presence has been crucial in growing my clientele and establishing Richesse Aesthetics as a trusted brand in the beauty industry.

Contact Info:

• Website: https://www.richesseaesthetics.com
• Instagram: Richesseaesthetics