We caught up with the brilliant and insightful Jasmine Clements a few weeks ago and have shared our conversation below.

Alright, Jasmine thanks for taking the time to share your stories and insights with us today. If you could go back in time do you wish you had started your creative career sooner or later?

If I had to reflect on my journey, I think starting sooner could have been amazing because I could’ve gotten the chance to make mistakes and learn earlier. There’s so much value in trial and error, and I think diving in at a younger age could have helped me refine my craft quicker. But also, there’s something to be said about starting at the right moment in your life, when you’re ready for the commitment and growth.

Looking back, I wouldn’t change when I started, because I think every step, even the challenging ones, led me to where I am now.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve always been a creative—constantly experimenting, exploring new spaces, and pushing the boundaries of expression. I am a visual artist, photographer, the owner of HeavyCloud, and a curator of intimate, boundary-pushing events. My work is rooted in emotion, storytelling, and atmosphere, blending fine art aesthetics with raw, evocative energy.

As a photographer, I specialize in portrait and editorial work, creating imagery that feels both cinematic and deeply personal. My style is dark and sensual, capturing subjects in a way that feels immersive and otherworldly. Whether working with brands, artists, or individuals, I aim to bring a distinct artistic vision to every project.

I founded HeavyCloud, an eco-friendly candle brand, as a way to create sensory experiences that evoke comfort and nostalgia. Each product is carefully crafted with sustainability in mind, merging art with ritual in an intentional and intimate way.

Beyond photography and product design, I also curate experiences, hosting events that challenge norms, spark conversation, and bring people into immersive creative spaces. A prime example is Muse, a carefully designed event that celebrates vulnerability, artistry, and uninhibited expression, allowing attendees to step into a world that exists outside of the norm My work extends into the art world as well—I serve on the board of Share Art Gallery, supporting artists and fostering community-driven exhibitions.

What sets me apart is my ability to merge art, storytelling, and experience across different mediums. Whether through an image, a scent, or a curated event, my goal is always to create something that lingers—something that makes people feel.

If you’re looking for an artist who thrives in the in-between, crafting visuals and experiences that are raw, beautiful, and unexpected, I’m here to bring that vision to life.

What can society do to ensure an environment that’s helpful to artists and creatives?

A lot of people think you have to break the bank to support creatives or small businesses, but really the most impactful thing you can do costs nothing—conversation.

Engaging with a creative’s work, talking about it, and sharing it with others keeps their art alive. A simple conversation—whether it’s telling a friend about an artist you love, sharing their work on social media, or leaving a thoughtful comment—helps build visibility, credibility, and opportunities. Word of mouth is powerful. Many creatives get opportunities not just through sales but because someone mentioned their name in the right room.

Beyond that, engaging in meaningful dialogue about art helps shape culture. When people discuss, analyze, and celebrate creative work, it fuels inspiration and keeps artists motivated. It reminds them their work is being seen, valued, and making an impact—even if someone isn’t buying at that moment.

So if you want to support a creative, start with the easiest thing: talk about their work, share it, and keep the conversation going. That kind of support lasts longer than any single purchase.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

Something non-creatives might struggle to understand is how much of this journey happens behind the scenes—the unseen hours of experimenting, failing, and refining before anything is ever shared with the world. Creativity isn’t just about inspiration; it’s about discipline, problem-solving, and constantly pushing past doubt.

Another thing that might not be obvious is how personal creative work can be. When you put your art, photography, or any creative project into the world, it’s not just “content” or a product—it’s a piece of you. So when people dismiss it, undervalue it, or expect it for free, it’s not just a business issue; it can feel like a personal rejection.

The reality is that being a creative means wearing many hats—artist, marketer, strategist, financial planner—all while trying to stay inspired. There’s no set path, no guaranteed stability, and yet, we keep going because creating is something we have to do. It’s how we connect, communicate, and make sense of the world.

If you’re not a creative but want to support one, the best thing you can do is acknowledge the work, respect the process, and share the art you love. It makes a bigger impact than you might think.

Contact Info:

• Website: https://www.heavycloudsinthesky.square.site/
• Instagram: @yoitsjustjazz, @hvy.cloud, @catharsisvisuals
• Youtube: yoitsjustjazz

Image Credits

1 Marquis Walker @respectmrwalker
2. Michael Rakim Edwards
@rakimism
3-6. Jasmine Clements
@catharsisvisuals